Royalty On A Budget: 9 Brands For Kundan & Polki Jewellery

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Gone are the days when traditional kundan and polki jewellery was a Rajput affair or part of only the Mughal memoirs. Today, it ranks (we're taking the liberty) as the most popular type of Indian Jewellery and is a supreme hit as Bridal Jewellery too! But we say, why hide away these pieces of grace and elegance only to wear them occasionally? When kundan and polki karigari takes hours to craft and meticulous attention to detail, every kundan necklace, earring or ring needs to be flaunted every opportunity you get. So for you to channel your inner royalty, look no further than these one-of-kind online kundan and polki jewellery brands.

Pro Tip: The following are imitation jewellery brands (do not use gold, diamonds or semi-precious stones) with a few exceptions. Traditional polki jewellery is made with uncut diamonds that cost a bomb (anywhere between INR 80k to 5 lacs) while kundan jewellery uses semi-precious stones as opposed to diamonds which does bring down the price but not by much. The following imitation kundan & jewellery options are budget-friendly, and give off the exact same look and style. If you care for them well, they will even last you years!

Odette

Odette

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Odette offers everything from clothing, shoes, bags, home decor and even jewellery. When it comes to jewellery, expect to find modern to traditional picks starting as low as INR 599. For kundan, they have a sizeable collection of traditional sets and earrings that are suitable for festive and shaadi season. We love this gold-plated kundan and moti set that can easily be styled with ethnic and Indo-western looks. Also, these heavy gold and kundan jhumkas have our heart, especially if you're going with a simple outfit for the festivities and wish to amp up the look.

Price: INR 1,368 upwards

Care Instructions: Clean with a soft dry cloth after every use. Do not spray perfumes on the pieces, and keep away from water.

Prerto

Prerto

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This brand became IG famous because of their unique "capes" that are essentially body jewellery that easily covers most of your torso! They're gorgeous, influencer approved, and a definite statement piece. When it comes to kundan, they have quite a variety of stuff from sets, to bracelets, and earrings—while the earrings are quite contemporary in nature, the sets are traditional looking, yet with a signature contemporary vibe to them. All their pieces are 24K gold or rose gold plated (or rhodium plated) made with original Swarovski elements, high quality pearls, precious carved beads, or semi precious stones. This emerald green bracelet and these drop earrings have got to be our favourites. 

Price: INR 1,900 upwards

Care Instructions: Wipe each piece after use before storing, keep away from water. 

Estele

Estele

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If your kundan jewellery aesthetic is dreamy dramatic, Estele is the brand to check out. They take a modern design approach but without overriding the charisma of traditional kundan. Take their Gold Tone Kundan Flower Chandbali Earrings with Pearl or the Kundan Long Haar Necklace Set, both throwing off a delicate elegance without being in-your-face. The faux polki Laxmi Haar Set too, boasts the sheen of actual diamonds. To keep things luxurious-looking the colour scheme is muted gold across all pieces. You will also find multiple everyday kundan earring options on Estele's collection, each that looks better than the other in style and design. Discover more from the brand here.

Price: INR 499 onward

Care Instructions: Store pieces in a zip-lock bag or tightly shut jewellery box. Keep it away from perfumes and moisturisers.

Paya

Paya

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The most regal of the lot, Paya is our favourite kundan jewellery brand simply because they create everlasting pieces at a bargain. From a Basic Kundan Choker to wear on pretty much any outfit you fancy to elite Natural Carnelian Kundan Chandelier Earrings -- you will be welcomed with versatility and intricate finish. There's also hardly a piece of jewellery you won't find here, which brings us to their stunning kundan rings dotted with pearls in shapes of flowers and mandals. Just gorgeous! To complement the kundan work, all pieces have an antique gold finish. Also note that this jewellery is handcrafted and may have slight variations or irregularities, with respect to shape, size, or colour that are not defects. Read more about the brand here.

Price: INR 399 onward

Care Instructions: Do not leave jewellery open or exposed for long periods of time, it could tarnish. To clean, use a dry cotton cloth.

Ajnaa Jewels

Ajnaa

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Mainstream designs meet kundan at Ajnaa Jewels. In their range of kundan earrings you won't find anything that cops inspiration from centuries ago, but you will find tiny kundan stones nestled into tassle or dangling earrings or in statement and glamourous rings. This is another brand that is unafraid to play with mixed mediums and contemporary colour schemes. Any earrings you pick are also super lightweight and easy to wear all day and minimal and delicate enough for any kind of occasion. Read more about the brand here.

Price: INR 600 onward 

Care Instructions: The jewellery here is gold-plated so it can be polished from time to time to keep it shiny. Store in a cool, dry spot.

And Noor

And Noor

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Serving us Mughal princess vibes, And Noor may do only a limited collection of kundan jewellery but they do it well. Designed and hand-crafted by a team of women artisans, apart from kundan necklaces and earrings will spot one-of-a-kind Kundan Hand Bracelets or a Kundan Maangtika with colourful beads (in light pinks or greens) and pearls. If you want a romantic and soft take on kundan, shop from And Noor. This brand uses semi-precious stones and gold-plated brass as it's base metal as opposed to faux stones that is priced accordingly. Read more about the brand here.

Price: INR 1,800 onward 

Care Instructions: Store jewellery in a cool and dry place and keep away from water, soap and perfume. If you do clean it, use a damp cloth and followed by a lint-free dry cloth.

Ruby Raang

Ruby Raang

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Prepare to turn into a big, bold and beautiful Mughal princess once you dress up in Ruby Raang's exquisite kundan jewellery. Oversized and statement kundan jhumkas, studs, drop chandelier earrings, chandbalis, maang tikas and jhoomars make up most of their collection. They have most number of kundan jewellery pieces on the LBB Shop, so variety in styles, check! These pieces are well-made using Basra pearls, meenakari and faux kundan work and is 18k gold-plated. Good quality means these pieces will last long and make for a worthy investment. Read more about the brand here.

Price: INR 649 onward 

Care Instructions: Only spot clean and store away from water or perfume bottles.

Anu Merton

Anu Merton

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When you have the likes of Masaba Gupta and Ankita Katuri endorsing and singing praises of a jewellery brand, you know it's legit. We're head over heels in love with the magic Indian jewellery designer, Anu Merton Jha handcrafts. Her exquisite and elaborate pieces of kundan jewellery are inspired by old crafts and techniques, brought to life with help from the  karigars of Jodhpur, Jaipur and Bihar. Affordability is also key to Anu Merton's collection with prices ranging between INR 2,500 to INR 25,000. This covers elements like kundan, polki, and semi precious stones in raani haars, polki aads, earrings, tikkas, naaths, kangans and matha pattis. Note that every piece here is made to order and takes between three to five weeks to be made, place orders accordingly. There's a small collection of contemporary jewellery featuring elements of kundan too. Read more about the brand here.

Price: INR 2,500 upwards.

Care Instructions: Store away from dry light and in a clean, dry box or bag. 

Dhora India

Dhora

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Dhora India is another Instagram popular label for high quality kundan and polki jewellery. Influencers and stars like Kusha Kapila and  Masaba Gupta are regular patrons. Many of the pieces here draw inspiration from the traditional jewellery of Rajasthan and are loved for their delicate and minimal yet Indie designs (great for everyday wear) and affordable pricing. What's also interesting is that the brand uses upcycled metal and beaten glass to handcraft their kundan polki jewellery. The collection includes earrings, necklaces, rings and bracelets. Dhora also crafts jewellery for men, albeit limited.

Price: INR 2,500 upwards

Care Instructions: Store in a cool, dry spot in a closed box.

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