After her time at IIM Ahmedabad {Indian Institute of Management}, Rashmi made her mark in the sales arena, helping sell everything from software to blood sugar monitors and jewellery. Somewhere in between, she even started off Afday.com, an online space for curated art. But the going was tough and she soon shut shop. Daga then saw an immense opportunity in the food business. Very few people had attempted a scalable format that delivered chef-crafted, delicious looking meals right to your dining table or your work cubicle. In a business like hers, Daga feels that it is important that she constantly has her ear to the ground and is aware of ground realities to ensure that she’s giving each of her customers a great meal experience, and to turn FreshMenu into India’s biggest food company.
Tip: “Follow your heart. If it looks right to you put in your everything, persist and go ahead.”
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