Cotton Outfits And Dressy Ethnic Wear: This Boutique Is Nothing But Pure Love

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What Makes It Awesome

Whatever said and done, cotton is an indispensable part of every Indian’s wardrobe. If you can’t have enough cottons in your wardrobe, just like yours truly, then check out Rui boutique. Rui has been dressing women even before the drama of fancy studios and designer wear came along.

Originally doing cotton stuff mostly (hence, the name Rui, meaning cotton), Rui Boutique’s founder was designing outfits – salwar kurtas, skirts, and dresses, with the humble fabric. But the beauty was that it was made to look dressy and elegant.  To match the class of the cotton, then and now, you can expect salwar suits and kurtas in elegant embroidery, light embellishments and mixed prints and patterns to give you options you might not normally find. And the best part? The outfits you get here still stand out in a crowd of clones.

To add some quirk to your outfit, most dupattas (chiffon usually), are either in contrasting colours or are a mix of the main colour with a splash of contrast. Block prints, applique, and dot mirrors are other favourites at this boutique. Find dresses made out of cotton that can be doubled as a kurta too. With prices starting at INR 1,500 for the set, it’s a great bargain. Kurtis with jaal embroidery and poncho-style will work great for workwear and can be paired with jeans or linen trousers. They make staying at home easy-breezy with their range of Kaftans in block prints and solids with delicate embroidery.


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