Ten-Second Takeaway

We give you the inside dope on what to look out for at the just-launched Sephora in town.

Launch Lowdown

Back when we announced the arrival of this French cosmetic chain of stores Sephora, we didn’t now the furore it would create on its launch day, with snaking queues, overcrowded make up counters and general mayhem. The store, which just launched at Forum Mall in Koramangala, and will later launch its second store at Orion mall in Rajajinagar, is divided into makeup, skincare and accessories {for make up} with everything meant for the ladies. Except a separate smaller section {aftershaves, balms, salve, lotions and more} for men too.

Made up

sephora-in

As you enter, on your left you will find a long section of Sephora’s makeup range arranged according to lips, eyes, cheeks, nails and face. Lip glosses, lipsticks, lip liners jostle for space with shimmery eye shadow, brightening face primers and Sephora’s bestseller the Smart eyeliner {apparently one that generates a mistake-proof application thanks to the curved shape of the pen}. Currently, Sephora is running a nude-theme in three looks: Nude Matte, Nude Glowy and Nude Sculpted Finish, three looks to jump onto the on-trend nude-makeup bandwagon. Throughout the store, you have clusters of products arranged according to this theme, so that you can try your own nude look at home. Not sure about how a product looks? Try it out or get one of the resident make up experts to give you a complete makeover at one of the many mirrored makeup counters.

Brand apart

We are also stoked that Sephora stocks exclusive brands {which they’ve brought to India} such as a Make Up For Ever {known for their face primers and foundations}, Benefit {their lip and cheek tints, pore minimisers, and their range of They’re Real Push Up Liner – currently out of stock though, and Mascara}, and Stila {for its eye liners, foundations and primers, and lip stains}. Plus, trusty brands such as Burt’s Bees for creams, lotions and body oils {mommies and babies included}, Percy & Reed for haircare products, Sephora’s own range of bath and body selection called Bath, and a similar one from Soap and Glory {try their Oats, Sugar and Shea Breakfast Scrub with some maple syrup fragrance thrown in}. Apart from this, there is also Dior, Lancome, Estee Lauder and Givenchy cosmetics to pick from.

Don’t have too much cash to dispense, then go for Sephora’s range of fruity, gel face masks {the Pearl mask is a winner apparently}, or pick up from their range of mini perfumes, bath fizzing cubes or even their make up wipes. #LBBTip: Let the first week of opening craze settle down bit, and then you head for a leisurely shopping experience.

Where: Ground Floor, Forum Mall, 21, Hosur Road, Koramangala

When: 10am-9pm

Price: INR 430 upwards.

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Check out their website here.