While you're busy scouring Instagram for the who used which beauty product at the Oscars, Grammys and most recently the Met Gala, we're here to tell you that Nykaa is where you should turn your attention! While you may see a lot of Maybelline, Revlon, Plum, Lakme and L'Oreal on the page for the most part, here's us doing you a favour. Here are 6 international brands on Nykaa that you may have completely forgotten about.
8 International Skincare & Makeup Brands You Didn’t Realise Were On Nykaa
If you follow skincare and beauty trends, then you'll be thrilled to hear that 111Skin has arrived on Nykaa. Sure it’s expensive. But hey, if you want to shine like Priyanka Chopra Jonas, Jennifer Aniston, Victoria Beckham, Margot Robbie, and Kim Kardashian, who all swear by 111Skin's range of products, then you gotta pay the price eh! The doctor-formulated brand has over 60 products and you can shop for all the best sellers including Margot Robbie-recommended Celestial Black Diamond Facial and Priyanka's Rose Gold Brightening Facial Treatment Mask.
Read more here.
LBB's Pick: Priyanka Chopra's Rose Gold Brightening Facial Treatment Mask
Not too many people know of this skincare brand from London, but we love their vegan products. We’ve used the glow tonic toners (Try the Pixi Rose Tonic; it's best if you have hyper-pigmentation or dark spots), serums, cleansers, and mists, but they also have eye shadows, liners, contour palettes and more.
LBB's Pick: If you love coloured shadow, check out this kit with 24 colours.
OK, this one came last year, but it’s such a hidden gem we had to bring it out! Used by the Kardashian Klan, the Jenner Sisters, the inimitable Serena Williams and the stunning Ashley Graham, this iconic brand is known for its skincare range. Started by Mario Badescu in 1967, the collection features everything from serums, sprays and cleansers to toners, exfoliants and creams. But bath and body products like lip balms and soaps are also available. All of these feature gentle botanicals, fresh fruit extracts and other natural ingredients. Think cucumber, sage, aloe, lavender, orange blossom and more.
One of the early adopters of the 100% vegan and cruelty-free way of beauty and makeup, this one from California, is all about lips, eyes and the face. They say they have something for the early explorer, trend-obsessed, the minimalist and the OTT make-up user, and they’re right. Some of their best-sellers include Poreless Putty Primer, 16HR Camo Concealer, SRSLY Satin Lipstick, Bite-Size Eyeshadows, and the Supers Collection.
LBB's Pick: A personal favourite is the Day To Night Lipstick Duo which has two shades in one, with the Monochromatic Multi Stick a close second. The multi stick triples up as eyeshadow, lipstick and blush. Ideal for the make-up user on the move!
Worn by the who’s who at the Met Gala, you might have forgotten that Charlotte Tilbury retails on Nykaa, exclusively in India! Be it model Kate Moss, singer Lizzo, actors Lily James and Blake Lively, this brand is a must-have in your cosmetics box. For the uninitiated, Charlotte Tilbury has been long creating stellar looks for some of the finest in film, fashion and law including Kim Kardashian and Amal Clooney. Known for decoding beauty applications, making it relatable for both men and women, of all ages, the products are easy to use, and do exactly as the boxes say. The Luxury Palette in Bella Sofia which is a colour-coded eyeshadow palette featuring seductive, molten bronzes, coppery tones, red-browns and shimmering champagne is a personal favourite, and the intense black kohl eyeliner named Rock ‘N’ Kohl is another favourite. There are also lip colours, liners, moisturisers, mascara, brushes and more.
LBB's Pick: Pillow Talk On The Go that has eyeshadow pencil, lipstick, lip pencil and mascara for travel - to the disco or another city!
How could you forget about Huda Beauty? Come on! OK, we’ll calm down. Known to be one of the biggest and fastest-growing beauty brands, we love Huda Beauty because of the kind of colours they have. In fact, the brand was created for those with a darker skin tone, and you won’t need to look too hard to find something for yourself. From lashes, liquid lipstick and eyeshadow palettes (our absolute favourites), go forth and stock up on Huda Beauty pronto.
LBB's Pick: Nude Obsessions Mini Eyeshadow Palette
The Ordinary is best known for their effective serums and pocket-friendly prices. The brand pretty much popularised ingredients like Hyaluronic Acid, AHAs, BHAs, Lactic Acid, and many more, at a price point that makes it possible for people to have quality skincare without burning a hole in the pocket. Their brand ideology is that skincare should be transparent and accessible. Indian customers had been awaiting this launch for long, and Nykaa has finally made it happen. Go forth and shop! And also check out our verdict on whether or not the products are Worth The Hype.
Pat McGrath Labs
Pat McGrath Labs, is finally in India, on Nykaa, and with muses that include Naomi Campbell, Hailey Baldwin, Ruby Aldridge and Rihanna, we cannot be more thrilled. Known to be a beauty brand which is bold, unique, and high performance, you can get yourself plenty of makeup, especially in jewel tones, ideal for the varied Indian skintone.
Some of the best-selling products include the Mattetrance Lipstick which is super light, but intensely pigmented making your lips stand out. Let those lips do all the talking without saying a word, ladies! Then there’s the Mothership Palette which has 10 matching yet different shared that can be used to create multiple looks. There are matte finish shadows, metallic ones and even multi-chromatic ones. Not for the tame ones this! Also for the bold ones is the Dark Star Mascara which not only adds solid volume to your lashes but also apparently gives it a multidimensional lift.
Read more here.