Umang was established in 2016 by the mother-daughter duo of Uma and Megha respectively. What began as a vacation indulgence for beads in Kenya soon grew into an interest to experiment with various colours, materials, and embellishments to create unique, contemporary neckpieces that are infused with a touch of tradition.
The neck pieces are made from beads that are hand picked by them from across the world, each cut and type of bead has a significance of its own. Some of the bead types are agates, bugles, chatons, and faceted beads. They also make neckwear using Kazuri, frosted and uncut, raw beads.
In order for them to be economical, they also make each pattern in beads quality that is more affordable. They also have kemp or temple jewellery made modern in the form of Indian chokers or layer pieces.
They have made multi-strand beads their signature offering. The chokers are more often than not made with cloth or thread. They use findings and embellishments sourced from across India, mostly made by artisans from small communities in rural parts of the country.
What makes their brand approachable and lovable is the affordable pricing with the flexibility for customisation in terms of colour, adornments, and pricing.
Pro tip - Their USP is the ability to make bespoke designs and patterns based on customer preference and interest. They entertain studio visits at home, where they make jewellery, for one to bring their outfits and place orders accordingly. They also fulfil a number of orders through pictures of outfits sent over on social media.
Men, who are looking to surprise their loved ones, this is a great option.