Breezy & Chic: This Brand Shows That Style & Comfort Are A Match Made In Heaven

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What Makes It Awesome

Women! Admit it! Your dream outfit is not a flowing gown or a tiny skirt! It's anything that blends comfort and style. One needs to own a kaftan that is as versatile as it is stylish; especially since it is totally in trend right now. Check out The Boozy Button for kaftans and lounge wear. Started by Ananya and Apoorv Jain, a sibling duo, in June 2020, this indie brand is all about mixing Indian and western fashion to create magic. What started as a trousseau brand for brides has now turned into a brand that makes beautiful kaftans and comfortable leisurewear. Kareena Kapoor being the OG kaftan muse, you can add some fun pieces of kaftans to your wardrobe, just like how she does. From silk to cotton, there’s a kaftan for everyone at The Boozy Button. 

All the kaftans are handcrafted by in-house artisans and the designs are created and digitally printed by the siblings. The blue banarasi kaftan is one of our favourites as it is bright and comes with beautiful floral Mughal motifs. Check out their leisurewear for a range of stylish loungewear that you can wear at home and even attend a dinner party with friends. Find kaftan tops with pants, jumpsuits, draped dresses, shorts, and shirt sets, and kurta and pant set made out of digitally printed cotton silk. If you are a bride to be or looking for something to wear this festive season, check out their trousseau section for Indo-western outfits such as dhoti pants with jacket and blazer chikankari dress.


Power dressing that blends comfort and style is The Boozy Button's latest experiment with Coat Dresses being the first in this collection. Made using the finest Moroccon silk these feature abstract and bold, statement prints. Aside from clothing, the brand also stocks semi precious jewellery, handbags and juttis. Place an order or enquiry by hitting the 'Message' button on this recommendation.