When you're a new parent, you're either tending to your baby's needs, watching them play or going through their videos and pictures while they're asleep. And while the last of these activities is by far the most peaceful, it also deserves to be cute enough to revisit (everyday, every minute). Don't get us wrong, your kid definitely brings all the cuteness there is. In Mazhalai's (translates to baby talk) clothing, this cuteness will only know no bounds.
This online apparel store from Tamil Nadu is Founder Pavithraa's literal love baby born out of passion and need. A passion of celebrating the hub of textiles, Erode and a need to make affordable, handmade and comfortable wear for her baby and every other baby (0 to 5 years) too. Working with her own team of tailors, Pavithraa sources only the softest Indian cotton to turn it into the most adorable rompers and vests for newborns; frocks, skirts sets, dungarees and jumpers for girls and shirts, kurta sets and suspender sets for boys.
Mazhalai's prints are fab too! From traditional Indian Batiks, Ikat even cute Tamil lettering all over a shirt or a frock to trendy and quirky cars, rabbits, rainbows, they have it all. Extra points also for detailing, because we love spotting kids in butterfly sleeves, Chinese collars, ruffles and tassles. Why should adults have all the fun?
Prices range between INR 300 and INR 800.