A mega department store (with several branches across the city), Brand Factory offers popular high street brands from apparel to footwear and accessories, with discounts that range anywhere between 10 percent to 80 percent. Having a presence in every major locality of the city, Brand Factory is the answer to splashing your wardrobe with trendy selections, but at a fraction of the original prices. Expect a large collection of your favourite brands, priced at a steal. Just to be sure, we did a little retail investigation and we were pleasantly surprised. The collections were neatly organised under their respective brands. While the selections are a bit random, and you might have to weed through a lot of different styles to find the right size, be prepared because some pieces are quite the find here.
Look out for dresses by Bare Denim, Tokyo Talkies, Lee Cooper and Converse. If you want to spruce up your work wardrobe, you can find fitted blazers, trousers and other formal attire under brands like Van Heusen, Scullers, and Allen Solly. Find plenty of collections that can be added to your wardrobe like palazzos, printed linen pants, floral tops, and dresses. If it is the midst of the wedding season and you have a lot of shaadis to attend, at Brand Factory you can buy an entire ethnic wardrobe without emptying your wallet. A lot must be said for their ethnic collections from various brands, where you can pick from formal lehengas, kurta pyjama sets, and even sarees. Stay on top of the game with ethnic trends, while being a smart shopper. Although the collections might be limited (they are usually a season or two old) at the Brand Factory, this discount store doesn't break the bank.