If you’re looking to experiment with your style and go beyond the usual suspects such as jeans, bodycon dresses and skater skirts, here is a host of indie design labels that don’t shy away from experimenting, are all about relaxed silhouettes and give a contemporary twist to Indian textiles and handicraft techniques. Oh, and they're all available online, right here on LBB!
11 Upcoming Indie Fashion Labels That You Need To Know
Urban Suburban
Major vacay vibes, high street silhouettes, and still surprisingly affordable pieces is what Urban Suburban is about. Started by 3 sisters, they've now become an Instagram favourite brand and if you're looking to shop less from Zara and more from indie labels, we really recommend this one for their dresses, co-ord sets and fun tops.
Looking for more indie brands to fill the Zara-shaped hole in your heart (and wallets)? Check out the top 10 homegrown brands like Zara.
The Pigment Edit
There's nothing a good pair of denims can't fix and The Pigment Edit is extending that way beyond just jeans; they do denim tops, jumpsuits and, obviously, jackets that are high quality and affordable. We especially love their painted denim pieces that give it a more artsy-boho vibe.
For more labels that do awesome denims, check out this list.
Mitali Jain
Shop On
Based out of Jaipur, Mitali Jain's jewellery is completely handcrafted by their in-house artisans and if you're someone who loves contemporary jewellery that's minimalist and chic, check this label out. They make gorgeous earrings, rings and necklaces - our personal favourite is their Summer Luna collection, inspired by phases of the moon.
For some more gorgeous jewellery labels with a similar vibe, check out these brands.
The August Co.
By women, for women, The August Co. makes office wear that you can wear 9 to 5 and beyond. They use easy fabrics and flow-y silhouettes so their clothes fit comfortably. They make tops, pants, dresses and even sets that you can wear to work, brunch or just to run errands.
Suta
Shop On
Started in 2015, Suta's become a go-to for a lot of us who love sarees. What's not to love, after all? They're elegant, fun and the fabrics that Suta uses are light with a soft drape so they're super comfortable as well. They've got a lot of different colours and prints, and some of them even have pom poms. SO cute!
You'll need some jewellery to go with your saree so check out these labels for jhumkas, payals and more.
Tamarind Chutney
One thing we love about shopping homegrown and local, other than supporting Indian brands, is the fact that most indie labels really care about sustainability. Their clothes are made with responsibly sourced fabrics that are also high quality so they last way longer than fast fashion pieces do. The apparel has a modern indo-western aesthetic that's super effortless.
Fabnest
Shop On
If you've been spending a lot of time on Instagram (don't lie, we know you have), you've probably seen this label's signature gingham print on a LOT of influencers' pages like Tarini Manchanda and Sakshi Sindhwani. Their brightly coloured apparel is affordable, chic and guaranteed to look ultra cool on your Instagram.
Lavanya The Label
Shop On
As much as we love putting on our favourite pair of jeans, the comfort of a kurta set is undeniable. Plus, they look so cute whether you dress them up with blingy juttis and silver jhumkas or keep it simple with kolhapuris. Lavanya The Label has some gorgeous sets with palazzos, dhotis and so many unique silhouettes that are definitely not your basic kurta.
PS: A new suit set deserves some fabulous juttis. Check out our faves here.
The Indian Cause
Shop On
An indie brand for bags and accessories we've been loving lately is The Indian Cause. They make gorgeous woven bags out of cane that are super roomy and cute and make us wish we were on a beach holiday RN (Goa or Maldives or both!). They take contemporary designs and combine it with Indian craftsmanship and BRB while we go order everything.
Love collecting bags? Check out our bestsellers, all under INR 1,000!
Spades By Rachel
According to us, every season is slides season. Spades By Rachel doesn't do your everyday, basic slides, though. Nope. Her slides are embellished and bold, perfect for when you're planning a night out but don't want to put on heels.
If you're looking for some more comfy flats, check out these ones.
Ssuave
Noida-based Ssuave is a label with a pretty cool concept. Essentially, they are an online styling platform that helps you bring your fashion A-game to every event! How? On their website you can take a style quiz and get a professional stylist to curate a look for you or get a customised outfit designed from scratch or if you're hard-pressed for time, you can simply shop from their pre-styled collection (again, put together and designed by popular, professional stylists!). So all bases covered and convenience max! The pre-styled section boasts gorgeous ethnic & indo-western wear, everyday ensembles and accessories and footwear too. In terms of style, the designs are largely minimal, timeless and tasteful, all things that make up a classic outfit that never goes out of fashion.
Pro-Tip
Want more homegrown labels that do it all for a good cause? Check out these stores that support local artisans, from apparel to decor.
