Living a sustainable lifestyle looks different for everyone. It’s a journey of ups and downs but it’s one that is so gratifying. I began my sustainability journey when I learnt the adverse effects of global warming and being a nature lover myself I wanted to do more to protect our planet earth. I’m a firm believer that individual actions can lead to a collective impact and can drive more change than we can ever imagine. The truth is sustainability needn’t be boring - it doesn’t mean you can’t shop or buy from cool brands. In fact, from my experience ever since adopting this lifestyle, I’ve discovered so many home grown brands that are creating innovative products that are both good for you and the planet. So if you're starting your journey, here are some fashion brands I can vouch for
Green Queen: Blogger Malvika Rao's Top Brands For Sustainable, Ethical Fashion
Okhai
Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India. Okhai’s unique designs are a vibrant expression of the rural way of life - from the mirror work to the patchwork and the embroidery. Also, Okahi’s products are delivered with zero plastic packaging which is a huge plus!
Adah by Leesha
Adah by Leesha is a zero waste fashion brand that beautifully weave sustainability into every product they create. Not only do they have quality clothing, but they also source their materials directly from the weavers, are completely waste free, use recycled materials for their tags, upcycle every scrap fabric into other creations, and you as a consumer will know exactly the tailor who made your outfit.
You can shop from this brand on LBB!
Notch Above
Notch Above produces a range of stylish and comfortable clothing using locally sourced materials created by local communities. They also upcycle fabric wastes into carefully designed products.
Renge
Renge is a slow fashion brand that offers a beautiful range of conscious, luxe, and everyday clothing.They source the finest surplus fabrics from warehouses to create made to order garments. Renge work with factories that follow the strictest social and environmental standards and a part of their factory is powered by solar energy.
Why So Blue
Why So Blue is a conscious customizable clothing brand that believes in zero waste production, thereby making all their products to order and offering customization.
Paaduks
This footwear brand has managed to find the perfect balance between sustainability and fashion forward. Paaduks core lies in upcycling - all of their products are created using discarded rubber, old tyres, and other materials to create soles for footwear without involving any chemical processes, and the final products are a range of beautifully handcrafted everyday footwear.
Other Brands Worth A Mention
Additionally, there are so many Instagram thrift stores that offer a whole range of clothing that promote a circular economy. Some of them include Shop Retrodays, Rethought, Relove Closet, Exchange Room, Terrabloom Thrift, Bombay Closet Cleanse, Thriftonline.in.