Nestled inside the iconic Hatworks Boulevard is ‘Zafran’, a one-stop-shop for couture that has ‘Kashmiri’ written all over. The founder and designer of Zafran, Neetu, is a Kashmiri herself and her work reflects her passion for the art and craftwork of her birthplace. For starters, this brand has been in the game for quite a while in London and has a solid clientele’ all over the world. They’ve been featured in magazines in England and are quite popular. This is their flagship store in India and most of the products are retailed here.
You will find the most exclusive couture with ‘Kashmiri’ handwork created in the workshop in Srinagar. Starting from ‘Pashmina’ stoles and ‘Dupattas’ and Saris with a variety of handwork like ‘Tilla’, ‘Zardosi’, ‘Jamavar’ etc, this store also keeps designer jackets that are quite unique. The fabric choices may vary from georgette, silk, satin silk and crepe silk, mostly sourced from authentic places. Everything is designed with a lot of thought and takes months to create. It’s meticulous and back-breaking handwork by their craftsmen based in Kashmir. And the pricing depends on the time taken for the handwork and finish of each item. The pricing for ‘Pashmina’ shawls and most heavily embroidered items like saris and Shawls start at 12 to 13k INR while jackets are priced at 6k onwards.
The boutique has some excellent ready to wear party wear ensembles that have now become quite popular with their new clientele in south India. These heavily embroidered ensembles and saris can be excellent bridal trousseau options.
You will find the most exclusive couture with ‘Kashmiri’ handwork created in the workshop in Srinagar. Starting from ‘Pashmina’ stoles and ‘Dupattas’ and Saris with a variety of handwork like ‘Tilla’, ‘Zardosi’, ‘Jamavar’ etc, this store also keeps designer jackets that are quite unique. The fabric choices may vary from georgette, silk, satin silk and crepe silk, mostly sourced from authentic places. Everything is designed with a lot of thought and takes months to create. It’s meticulous and back-breaking handwork by their craftsmen based in Kashmir. And the pricing depends on the time taken for the handwork and finish of each item. The pricing for ‘Pashmina’ shawls and most heavily embroidered items like saris and Shawls start at 12 to 13k INR while jackets are priced at 6k onwards.
The boutique has some excellent ready to wear party wear ensembles that have now become quite popular with their new clientele in south India. These heavily embroidered ensembles and saris can be excellent bridal trousseau options.
