Kulture Shop, a unique Indian art and graphic design store is located in Kala Ghoda (and Bandra.) Here’s a look at what lies behind that colourful shutter.
When you walk into the store, you'll find that a common love of art, design and culture brought Arjun Charanjiva, Kunal Anand and Jas Charanjiva together, and in 2014, they began Kulture Shop. It's a collective of Indian artists whose work is available on their online store, their Bandra studio and outlet, and their huge store in Kala Ghoda, Fort.
The two-storey space welcomes us with a rather stony-faced entrance and bold typography over it. Inside the store, eye-catching colours, prints and patterns on a white wall take you in. The spacious store has neatly divided sections and walls full of colourful, engaging and thought-provoking art that automatically draw you closer to them. They’ve got tote bags, framed art, cushion covers, greeting cards, small notebooks, mugs and phone cases too. Each product comes with the artist’s name, a title and a description of what it is about.
Upstairs, in a more cosy loft-like setting, they have graphic printed t-shirts for men, and women, and our favourite corner: the arts and lifestyle books. Personally selecting books that they have found useful and inspiring, there are titles such as V&A Pattern by Roli Books, a series on art forms by Taschen, Platform magazines, and several others. Soon they will also stock graphic novels, indie books and more art-based magazines here.