Ethnic Yet Modern: This Contemporary Apparel Brand Is What You Need To Check Out

What Makes It Awesome

Untung, a homegrown contemporary womenswear brand, bridges the gap between ethnic fabrics and western design sensibilities. Calling itself a brand that has an Indian soul, Untung has designs that are minimal and clean, making all their apparel versatile. Combining the best of both worlds, it blends Indian styles with contemporary aesthetics, so you can sway easily from AM to PM clothing without a care in the world. We are talking about dresses, jumpsuits, tops, kurtis, tunics, shrugs and bottoms. We love the fact that the brand believes in launching fresh designs every month, keeping it exclusive, and making limited pieces of clothing for all of their designs. 

Set up in bright colours and vibrant hues, the brand is affordable and stylish, making it easy to opt for occasion wear or casual wear in the same breath. Check out the flowy dresses with Indian prints, collar dresses with light embroidery that you can slip into for work and tops in solid and asymmetrical cuts. They also stock up on pants made out of breathable fabrics, perfect for the summer. Stock up on kurtis and tunics that are stylish and comfortable from this brand. Layer up with shrugs and finish the look with handmade and hand-embroidered jewellery from Untung. Prices here start at INR 899 and go up to INR 2,499.