Fabrics, Borders & Ethnic Shoes: Your Guide To Festive Shopping In Nepean Sea Road


    Nepean Sea Road in Mumbai is popularly known for three things - (a) A well-known South Bombay neighborhood which houses some of the most expensive apartments in the world. (b) PDP or Priyadarshini garden, which is its historic landmark. And lastly, which is slightly lesser known to Mumbaikars – its decades-old fabrics and clothing market. From designer wear traditional clothing to rich fabrics, this tiny stretch, which consists of roughly 20 shops and boutiques, is the perfect solution to all your wardrobe woes. Need a customized blouse, a particular fabric or something as small as quirky buttons – there’s a store for every need. Are you ready to raid the market with us? 

    Saroj: For Fabrics

    Saroj Fabrics

    Malabar Hill, Mumbai

    Sitting at the billing counter and busily sorting out the fabrics, the owner is quick to say that “We’re one of the first traders to have started the fabrics business in this area.” After almost four decades of being in the fabrics business, today Saroj is one of the oldest stores in the locality. A shop exclusively for fabrics, they offer an array of choices for you. It's their impeccable quality, unlimited options and quality consumer service that made us fall in love with this store.

    Known For: Fabrics, lots of fabrics. Plain or printed cotton materials, jute linen fabrics, georgette embroidery, net embroidery, organza, velvet, pure and semi-silk, bandhani, woven banarasi and chanderi fabrics and the list is endless. 

    Shell Out: The price range starts from INR 90 and goes up to INR 25,000 per metre. 

    P.S: Looking for fabrics for a plain kurti or wanting to stitch a Lucknowi palazzo – address your needs to them and they’ll assist you with the best fabrics for your needs. 

    Milan: For Fabrics


    Malabar Hill, Mumbai

    As you enter the store, you’ll literally notice four walls filled with colourful, printed and patterned fabrics. Their specialty? Most of their fabrics are handcrafted, ie hand-woven, and not machine-made. They have an army of local artisans and skilled weavers from different states who are manually involved in the manufacture of these rich fabrics. You name the fabric and they’ll happily present multiple options in front of you. Apart from the quality and quantity of fabrics, we were pretty impressed by the friendly and the highly trained staff.   

    Known For: Handcrafted fabrics and materials. From Banarasi to Lucknowi and from Kashmiri silk to imported fabrics, we were stoked with the variety they had on offer. 

    Shell Out: The price range starts from INR 100 per metre. 

    Vivah Borders: For Borders And Outfit Accessories

    Vivah Borders

    Malabar Hill, Mumbai

    A quirky display made from cut pieces of different borders welcomes you as you enter this tiny border store. Look at any corner and you’ll find tons and tons of border rolls displayed neatly on the shelves. From real silver borders to zardosi and from neon sequence ones (our favourite pick) to pearl and diamond ones – you're surely going to ace your traditional outfits with their borders.

    Known For: Designer borders and Indianwear accessories. 

    Shell Out: The prices start from INR 1, 500 and go up to INR 20,000 per roll (each roll is 9 metres long). However, if you need just a few metres, they’ll provide that as well.

    P.S: Apart from borders, they have quirky and bright coloured latkans and buttons as well. So, we’re saying, next time opt for a DIY type outfit and be your own designer and adorn your outfit with these pretty add-ons and accessories.

    Brahma Selection: For Sarees

    Brahma Selections

    Malabar Hill, Mumbai

    Another decade-old boutique, almost 90% of their collection includes sarees of different types and states. If you want to checkout multiple types of sarees under one roof without hunting in different stores and choose the one which best suits you, this place is ideal for you. Some of their collection includes crisp patola sarees, bright coloured bandhani sarees, fine embroidered sarees, chic Banarasi sarees and more.

    Known For: All types of sarees

    Shell Out: The price range of their collection starts from INR 700 and goes up to 20,000. 

    P.S: For those who love collecting unique and ethnic dupattas, they have two types of those including bandhani and patolas as well.

    Indian Pitara: For Statement Jewellery And Stitched Designer Indian Wear

    Indian Pitara

    Malabar Hill, Mumbai

    A fancy & super elegant boutique, Indian Pitara store has clear demarcation for their store collection. Left: for jewellery and Right: for designer Indian wear. Let’s start with the left section first. Expect varies and offbeat designs here: from contemporary-inspired statement jewellery to bridal wear. The bridal wear collection mainly included gold and zardozi collection with different precious gems.

    Known For: Statement jewellery and contemporary-styled Indianwear

    Shell Out: For jewellery starts from INR 5,000 and goes up to INR 50,000. And for Indianwear starts at INR 5,000 and goes up to INR 35,000.

    P.S: Their Indian wear section which is an array of exclusive designer pieces -including shararas, indo-western pieces, lehengas, gowns and more. 

    Vivaa: For Customised Indian Wear And Blouses


    Malabar Hill, Mumbai

    Saw an image of a pretty lehenga or kurta on your Instagram feed and want the same one? Well, Vivaa on Nepean Sea Road is where you need to head. Equipped with a designer and in-house tailors, they’ll assist you and stitch an entire customizable outfit. Even if it’s just a piece of blouse – they’ll stitch one for you. If not customized, you can choose from their varied collection of Indian wear (which includes casual wear to heavy wear) from their store as well. 

    Known For: Customized Indian wear.

    Shell Out: Their services start from  INR 900 and go up to INR 20,000. 

    P.S: Well, their collection is pretty dynamic and keeps on changing depending on the seasons. For instance, during summers you’ll see more of cotton kurtis, whereas during winters(which is a wedding season) you’ll see more of party and bridal wear collection.

    Giftorium: For Ethnic Footwear


    Malabar Hill, Mumbai

    No traditional outfit is complete without an ethnic and classy pair of shoes. In fact, these can uplift your look and take it to another level altogether. After exploring the multiple fabrics and Indian wear store, we spotted this 30-year-old store which had some of the best collection of shoes, mojarris and heels in this store.Each pair on their shelf is handcrafted by local, skilled artisans. Giftorium literally has unlimited options when it comes to mojaris and juttis. Each finely embroidered with gota work, threads, diamonds, pearls and zari. We strongly recommend you pick the pastel shaded juttis with delicate zari work on them. 

    Known For: Handcrafted juttis and mojaris

    Shell Out: The ethnic shoe collection starts from INR 700 and upwards. 

    P.S: Looking for something evergreen? Pick the gold and pearl ones, they’ll never go out of fashion. Apart from these, they had elegant finely embroidered wedges which would look best when paired with a lehenga or saree. Oh and they've got a bunch of traditional pothlis and clutches as well. 

    Vividha: For Bindis And Bangles


    Malabar Hill, Mumbai

    Be it traditional, indo-western or a hippie look, a tiny bindi has the charm and elegance of completing your ethnic look. From Bollywood actresses like Bipasha Basu and Anushka Sharma to popular international faces like Selena Gomez and Julia Robert, they’ve all slayed it with this tiny accessory on their forehead. For all the bindi lovers, we’ve spotted an entire store with only bindis. Yup, you heard it right. Called Vividha, the store had approximately 9,000-10,000 types of bindi designs (yup!). What we loved was that when we entered the store, there were rows and rows of bindi packs arranged from top to bottom on slider doors. You could go crazy in there. #JustSaying

    Known For: Bindis. 

    Shell Out: Starting from INR 50 and going up to INR 500. 

    P.S: Apart from bindi, they had a tiny collection of bangles and a few other accessories.


    When there, you'd want to check out Kamdhenu as well. It's our personal favourite for everything from stationery to makeup and from bags to clothing. And, there's a dosa stall right opposite Kamdhenu. He's pretty famous in the vicinity. So munch on that if the shopping has exhausted you!