Love Pottery Barn? Here Are 10 Brands For A Similar Aesthetic

Owned by Williams-Sonoma (who also owns Pottery Barn), West Elm has been an Indian interior designer's favourite for a long time. Coming from the same parent company, West Elm pieces are similar to those from Pottery Barn. At West Elm you'll find their collections to be super mid-century modern and more options across all categories in India. The furniture has clean, minimal lines and comes in neutral colours, just like at Pottery Barn.

Collection: Mid-century and Anton indoor and outdoor furniture, bedding, bath, decor, kitchen and dining, lighting and rugs.

Price: Furniture collection starts at INR 80,000 and upwards. The home decor collection starts at INR 1,100 and upwards.

We're referring to Durian as a decked-out version of Pottery Barn. The collection is minimal yet overstuffed for extra comfort. Like Pottery Barn, the furniture has an aesthetic that’s easy to love. Ranging from modern leather to vintage, Durian offers an all-encompassing range of home products. From minimalist mid-century designs to a chic vintage collection, Durian is a go-to for Indian homes—especially with the current sale going on.

Collection: Furniture for the living room, bedroom, dining, office and work from home, and decor.

Price: Furniture collection starts at INR 40,000 and upwards.

Gulmohar Lane is the perfect balance of neutrals and colours. Like Pottery Barn, the furniture has light details that make it minimal, yet the upholstery gives it a rich look. We found the use of pastel hues to be a popular choice at both the brands. However, Gulmohar Lane is known to add freshness because everything is handcrafted. This gives an artistic approach to modern interiors. Like Pottery Barn, Gulmohar Lane balances natural materials and contemporary design for a sustainable home. What we love most about Gulmohar Lane is its exquisite collection of rattan furniture.

Collection: Furniture for the living room, bedroom, dining, decor, rugs, lighting and much more.

Price: Furniture collection starts at INR 40,000 and upwards.

Glass, metal and wood are the three main materials used by both The Decor Remedy and Pottery Barn. We found some very aesthetic gold metal and marble tables. Also, the planters, candle holders, wall decor, and tabletop accents from The Decor Remedy mostly come in solid colour themes, just like Pottery Barn. What we loved most about their collection is that it is the perfect range to add zest to your neutral or earthy-themed space.

Collection: Furniture for the living room, bedroom, dining, decor, rugs, lighting and much more.

Price: Accent furniture starts at INR 7,500 and upwards. Home decor starts at INR 999 and upwards.

Pure Home + Living is one of my favourite and one of the most aesthetic accessible brand (price wise). Like Pottery Barn, the pieces are simple yet sophisticated. We found cosy quilts in soft shades that are similar to those at Pottery Barn. The home decor range has glass and wicker pieces that will complement your modern mid-century home. We also found some neutral bath towels that are like those from Pottery Barn.

Collection: Quilts, cushion covers, bath essentials, serve ware, dinner ware and more.

Price: Accent furniture starts at INR 7,500 and upwards. Home decor starts at INR 999 and upwards.

Hollyhock is by far my favourite brand to splurge on bohemian decor. Similar to Pottery Barn, the decor is available in natural materials like terra cotta and stone. Apart from being eco-friendly, the brand even has vases, metal wall decor and cane baskets similar to Pottery Barn's. Hollyhock is priced much lower and the pieces are as chic-looking. It's definitely a brand you must invest in if you're going for a boho-rustic vibe.

Collection: Wall decor, table top accents, vases, planters, candle holders, organisers, cups and cutlery.

Price: Home decor starts at INR 449 and upwards.

What's a classic put-together home brand doing as an alternative to a custom-built home brand? If you're thinking this, hear me out! While IKEA is known to have easy styles that are subtle and likeable, we cannot deny that they do look super aesthetic. So, as a person on a budget who's building their first home, IKEA is a great option to get a Pottery Barn kind of look. Minimal, modern, and monotone—these are all the traits we've found to be similar in both brands. Be it furniture, home decor or knick-knacks, we're sure IKEA is where you can build your dream space within a reasonable budget.

Collection: Furniture, textiles, decor, lighting and smart home products.

Price: Furniture collection starts at INR 19,990 and upwards. Home decor starts at INR 299 and upwards.

Offering handcrafted decor and furniture, especially in some beautiful wood, Metalsmith makes a variety of products that carry the warm, clean, aesthetic of Pottery Barn. We especially love their wooden pieces, ranging from center tables and side tables to everyday bowls, stools, and stands. They are quite affordable, and you will absolutely love their side table collection, which remains fairly close to the Pottery Barn look. 

Collection: Furniture, kitchen accessories, and decor.

Price: Their everyday kitchen accessories start from INR 2,000 owards.

Kitchen accessories from Pottery Barn are all things bright, colourful, and practical. Well, ExclusiveLane carries the same adjectives for each of their pieces, creating some of the most one-of-a-kind kitchen accessories that will elevate your space. The brand was started in 2012, with a focus on bringing Indian patterns, textures, and crafts into the limelight, and supports small artisans with each of its products. Their kitchen accessories are bright, beautiful, and supremely practical, just like Pottery Barns. 

Collection: Wall decor, kitchen accessories, and garden accessories

Price: Starting at INR 800

Big fan of Pottery Barn's soft furnishing? We have a feeling that you will adore Eyda as well. Storing cushions, bedsheets, and throws in solid colours, and elegant designs, their cushions carry a similar aesthetic as of Pottery Barns at unbelievable prices. From macrame related to some satin ones, you will find some amazing patterns and prints that will elevate your home and add a cosy snuggle to the space. 

Collection: Soft furnishing, cushions, and bedspreads

Price: Starting at INR 1,000