This Store Has The Prettiest Ethnic Wear We’ve Seen In A While

That their designs are so beautiful and elegant, it’s hard not to fall in love with them. The racks are filled with pretty, pastel ethnicwear outfits, from light and casual to more heavy and formal wear, they’ve got it all.

After graduating from Pearl Academy of Fashion, sisters Shefali and Mahak decided to start their own label of clothes, called ‘Itraa Ke’. And their devotion to the cause shows in their clothes. They have a mix of both hand-embroidered and machine work, and also some casual wear.

Their range of cottons start from INR 7,000 for entire sets. Their lehngas start from around INR 20k, and go up depending on the kind of work they have on them. If you’re looking for ethnic or wedding wear, you must check out their stuff—even if you live far away from Model Town.

Since the collection is specially designed and made from scratch, their pricing is a bit on the higher end. If you’re expecting something more reasonable, you might be disappointed.

₹3,000+

They're open to customisations, so if you want one of their designs to be personalised according to your needs, they'll be happy to help.