This Studio In Banjara Hills Is Curating Awesome Home Decor, Stationery & Jewellery
Is your taste in art and crafts pretty niché? You will love Creatif, a studio that houses lifestyle products ranging from clothing and jewellery to stationery and home decor that are inspired by contemporary & traditional arts.
What Makes It Awesome
Walking into this Creatif feels much a lot like entering an art gallery, except you can try on the products and buy them too. We found curated accessories like buttons and cufflinks from Kesya; silver bugadi (an ear ornament) & nath (traditional Marathi nose ring) from Moha which has designs inspired by tribal lifestyle, and vibrant paintings of Mumbai based artist, Shubha Gokhale inscribed into beaded neckpieces too. There's a section for organic bath & body care products sourced from various brands like Pulp India and Hina's Naturel, which has unconventional soap bars made from camel, sheep & goat milk. You will find limited edition designer clothing like the Vaikuntha collection of sarees, dupattas and jackets (INR 7,800 to INR 24,000) that are made out of pure handloom fabrics.
For stationery and home decor hoarders, this place is lit. From upcycled fabric covered notebooks and handmade paper notebooks from Bhutan to books with vintage photos of popular monuments like Charminar printed on them, you will want to grab it all. As they support local artists, there's furniture hand painted by artists like Malavika Reddy & Priyanka Aeley, camera straps from Kiki Store & wallets from Oblum, that will make you go heart eyed and many sculptural pieces from Kalakriti Art Gallery's resident artists. Look out for the Cheriyal collection of Nakashi paintings on wall plates that will add a traditional touch to your room. If you're planning to gift kitchenware, the collection of wabi-sabi cutlery too. So, we say just walk in and you'll surely find something to take back (or come back for).
What Could Be Better
Some products at the store are not exactly budget, but there is value for money.
Speak to Supriya Lahoti (co-founder), or Madhulika Jhawar (curator) and learn more about artisans & designers on display. The collections keep changing every few weeks. The store also aims to host monthly pop-ups so look out for that. Also, head to Gallery Cafe after all the shopping.