Love The Ordinary's Skincare? Try These Easily Available Brands Instead

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    The Ordinary is insanely popular in the skincare world if you've spent enough time looking at beauty bloggers' Instagram posts or YouTube reviews. What makes Thr Ordinary so popular though? Well, of course it's the ingredients and their whole aesthetic. From vitamin C to Hyaluronic Acid — this brand is all about chemistry, with minimalist packaging and effective products. 

    But you've also probably caught on to the fact that The Ordinary's products just aren't easily accessible in India (unless you have a relative you can keep asking to bring you back things from the US.) Well, for those of us without such relatives, check out these brands you can find online super easily and without the favour you'd have to return soon. 

    BareAir

    BareAir

    Available on LBB

    BareAir, as the name suggests bares its ingredients and solutions out in the open! Their skincare range is mild and loaded with ingredients such as Vitamin C, Hyaluronic Acid, Vitamin E, caffeine extracts, Argan Oil, Mango Butter, etc. Bare Air's Vitamin C can awaken any sleepyhead honestly and that's what makes it awesome. We like that it brightens dull skin and on regular usage, it can fix any hyperpigmentation and marks.

    Price: Starting at INR 425

    Dr Sheth's

    Dr. Sheths

    Available on LBB

    Dr. Sheth's products are crafted for Indian skin, and to say Dr. Sheth's products work like magic would be an understatement. From peels and exfoliants to cleansers and toners — the entire range is top-notch. Perfect for sensitive skin and every day usage, their products are loaded with Vitamin C, shea butter, almond oil, rose-hip seed extract, berries, liquorice extracts, Vitamin E, etc. We've been using their Moringa & Vitamin C Cleansing Oil and Basic Brightening Extra Gentle Daily Peel for more than a year now and can vouch for them. 

    Price: Starting at INR 350

    Also, Dr. Sheth's is one of the best vegan skincare brands.

    Minimalist

    Minimalist

    Available Online

    When Minimalist launched in India, many argued that it's a lot like The Ordinary. Clean packaging, transparent information, and ingredients that are scientifically formulated — Minimalist has lots of serums, moisturisers, toners, etc. This brand uses ingredients like Hyaluronic Acid, Vitamin C, Lactic Acid, Niacinamide, and Bio-Placenta. Two products that we recommend: Rosehip Oil + VC-IP 3% (which brightens, evens tone & reduces signs of photo-aging) and Sepicalm 3% + Oat Moisturiser — which is a light-weight moisturiser. 

    Price: Starting at INR 299

    Nature Therapy

    Nature Therapy

    Available on LBB

    Small batch skincare label Nature Therapy is a vegan skincare brand that uses 100% cold pressed oils to make their products whether it's jojoba oil you're after or a soap or scrub. We love the clean lines and labelling, especially how they've numbered all the products. While they might not be focused on the chemical bit as The Ordinary, they do certainly honour the ingredients like them. 

    Price: Starting at INR 175

    Daughter Earth

    Daughter Earth

    Available Online

    Hyderabad-based Daughter Earth is founded by Prasanthy Gurugubelli and this skincare brand makes use of scientifically formulated botanical ingredients. Vegan, organic, and clean skincare — this brand is all about crafting skincare range that's gentle to our skin. They've got exfoliating cleansers, serums that are loaded with Vitamin C, Tamanu, Vitamin E, antioxidants, red algae, etc. Their website lists what concerns these products can target and you can take your pick based on that.

    Price: Starting at INR 475

    Arata

    Arata

    Available on LBB

    Gender neutral, natural and organic, Arata uses high quality ingredients that won't harm you or the environment. Like The Ordinary's honest approach to its ingredients, Arata also discloses everything that goes into their products and we also love that they don't create any plastic waste. 

    Price: Starting at INR 249

    PS: Curly-haired LBB Crew members love their haircare range!

    Ilana Organics

    Ilana Organics

    Available on LBB

    Bombay-based Ilana Organics is completely natural, free from toxins, parabens, and sulphates. With ingredients such as Vitamin E, Avocado Oil, Grapefruit Oil, Geranium, etc — this brand's products are super gentle on our skin. Two products that are worth checking out: Nourishing Sunshield and Brightening Skin Serum. The sun shield is loaded with antioxidants and it is hydrating. The serum is great for oily skin and works wonders for spot treatments. 

    Also, did we tell you the brand uses only bio-degradable packaging?

    Price: Starting at INR 650

    PULP

    Pulp

    Available Online

    Pulp is a skincare brand based out of Hyderabad and they use superfoods in its products. Pulp uses organic and high-quality ingredients, which is like you are feeding goodness to your skin. Cruelty-free, handmade, and loaded with superfoods — at the moment, Pulp has scrubs, face masks, and serums. Their Date Night Prep and Day After Binge are our favourites and we love that they come packed in pink boxes that can be reused. Their serums are loaded with Vitamin C, l-ascorbic and ferulic acids, Pro-vitamin B5, etc. 

    Price: Starting at INR 599

    Re'equil

    Reequil

    Available Online

    Their messaging is clear, all they want is to help you feel confident in your skin and we love that it's not focused on wild promises to fix "issues" in 30 days or less. Their products are developed by scientists and formulated with ingredients that they've clinically proven are effective. We've especially heard good things about their sunscreen and products for acne prone skin.

    Price: Starting at INR 350

    Pro-Tip

    Now that you've got skincare sorted, how about some vegan makeup brands to add to your cosmetic bag? And here's a list of haircare labels we love for smooth and shiny hair!