IKEA Opens Its Digital Doors To Maximum City And We're All In A Tizzy
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IKEA, the Swedish furniture conglomerate we have drooled over from afar, is finally opening its doors today, in Hyderabad, at a 13-acre complex in Hitec City. While we're all really thrilled that this furniture giant is finally here in the country, we have some other great news.
According to this news report, IKEA has launched its first online store in the country in Mumbai offering more than 7,500 products, and honestly, we just can't keep calm. We've also read that Mumbai will see a multichannel offer, including small format stores and a huge store in Navi Mumbai's Turbhe. Their furniture is modern, lightweight and utilitarian, ranging across furnishing for bed, bath, kitchen, dining and more.
What's gotten us reaching our for our precious cards is that the online store is all set to offer 1,000 products under INR 200. Yep, you read that right!
With the Mumbai launch, the company is also planning to experiment with new business models like home furnishing consultancy. Under this model, customers who become a part of the IKEA Family Members programme can request personal meetings to get personalised recommendations.
These are all the details we have right now. We'll let you know when it's time to drive down to IKEA and do up your home and get some Swedish mojo on. Till then, happy shopping (online!)