7 Homegrown Brands That Do Good Linen And Don't Burn A Hole In Your Pocket

The products here are either 100% cotton or linen. With funky prints and a varied variety, this brand is great for staple daily wear clothes. From their dresses to their kurtas, everything is well-structured and in lighter tones, perfect for summer. They are a sustainable, slow fashion brand with clothes that are handmade by artisans that you can see on their website so know exactly where your money is going. 

Price Range: Starting from INR 499 (tops and kurtas)

LBB Picks:  The Rocket gathered dress and Shelly Scallop Pants

For stylish and trendy linen wear Midsummer is a really good option that will keep you cool, literally and figuratively. They have a wide variety of shirts, dresses and co-ord sets all of which are aesthetic with candy colours and bright tones along with tiny designs. It's like they are on a mission to prove that life is too short to not be yourself and wear boring clothes. Most of their clothes come in loose or relaxed fits, but you will also find a lot of straight-fit options that might interest you, especially in their bottoms that look perennially chic. 

Price Range: Starting from INR 490 (tops)

LBB Picks: Gathered Crop Top and Blue Mini Dress

A brand with its collection of no-nonsense basics that fall under the minimalism aesthetic, it deeply follows the motto ' it is not that deep' when it comes to fashion styles and is persistent on everything being simple, even clothes. But the one place they don't compromise is the quality of their products, something you will notice after seeing their wide collection, not just linen but otherwise too. Within their airy Linen collection, you will find loads of options in kurtas and bottoms, in plain solids which look chic, rich and classy all because of their simplicity. Although we love this brand's vast collection, we do wish they had some options for linen dresses too. 

Price Range: Starting from INR 699 (shorts)

LBB Picks: Rose taupe shorts and Mint green short kurta

We love that you will find clothes here for all the trendiest aesthetics such as Barbiecore, Cottoncore, GenZ-coded fits and more. They have some of the most well-designed sets you will ever find, all in linen! Full of fun prints and engaging silhouettes in a range of loose to relaxed fit pieces, perfect for getting in a cheery summer energy. We do wish they had pieces in linen apart from 2 or 3-piece sets, but currently, they don't. 

Price Range: Starting from INR 1770 (co-ords)

LBB Picks: Cowl neck set and Halter Neck set

If you want to feel like you're on the cover page of a magazine, this brand is a must-try as they are on a mission to bring runway-style couture to your wardrobes. Their linen collection is quite neutral-oriented and full of basics. What catches the eye is the well-structured pieces such like their blazers and utility shirts. Even though it's a bit more on the high end, you can rest assured of the quality of their clothes as they are made to last. They also have a floral-inspired collection which is something you must check out, especially after the Met Gala 2024. 

Price Range: Starting from INR 805 (tops)

LBB Picks: Beige waistcoat and Paisley print top

Very 60s coded this brand has bright and preppy linen clothes. A lot of their dresses and kurta sets are in gingham print and will make you feel like you are in an Archies episode. We love the trendy style that was adopted by the GenZ celebrities such as Khushi Kapoor, Suhana Khan and the likes, just recently along with the loose and flowy silhouette of all the dresses and kurta sets. They are also very conscious of their practices being sustainable and putting their customers at the top, with their impeccable after-sales service and production methods. 

Price Range: Starting from INR 520 (pants)

LBB Picks: A-Line Dress and Gingham Kurta Set

A brand full of sharp silhouettes, this one is perfect for formal wear. Almost all their linen clothes have a floral print and are in contrasting colour palettes making their designs striking. Inspired by the idea of doing their part in saving the planet, they follow sustainable practices too. Further, they became popular during the pandemic because they developed hemp masks for non-frontline workers. Since they feature all designer styles in limited collections, their products are a bit high-end comparatively. 

Price Range: Starting INR 2000 (tops)

LBB Picks: Ruffle Grey Top, Petal Pop Coord Set