Trying To Start A Conscious Wardrobe? 10 Brands To Kickstart Your Journey

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If you think about it, handlooms and Indian fabrics have always been timeless. The pace at which fashion is changing, the true cost of fast fashion isn't all about the price tag that's hung on it but the actual consequences of it. So, if you've been meaning to cut down on that, and add your bit towards sustainable shopping practices, we've got news. 

For shoppers starting a conscious wardrobe, we've curated a list of 10 sustainable Indian brands to shop from. From beautiful Indian fabrics to comfortable pieces that work for all seasons — these brands are some of our personal favourites too. 

Sajke.in

Sajke.in

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Bandhani, Ajrakh, Kalamkari — Sajke brings in various Indian art forms, textiles, and crafts into play. Known for its fusion Indian wear, this brand works with artisans to create handmade apparel, jewellery, and even home decor. The outfits are eco-friendly and made from breathable fabric — if you're someone who prefers comfort and breezy clothing over anything else, we recommend checking Sajke out. We're crushing on their Bandhani Peplum Tops and Floral Ajrakh Printed Jackets. The best part? You can grab these pieces (and even their decor accents) from LBB.

Kala Bazar

Kala Bazar

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If you'd ask us to describe Kala Bazaar in three words, we'd say: affordable, comfortable, and peppy. This brand sources its fabric from artisans, without any middlemen involvement, and the products are packed in a reusable cloth bag. What we love about Kala Bazaar is they've got pieces that can work for both work and brunches. While their spaghettis are great for casual wear, their angrakhas  and Modal Silk shirts make for great work wear. They've also got minimalistic dresses in colours like black, white, pink, and peach that you won't going back to. For reasons like comfort! 

Leisure Loom

Leisure Loom

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Leisure Loom is one of those conscious labels that won't make you miss fast fashion. No, really! From polka dots to floral beauties — this label has a lot of options. We love that the collection features halter-neck dresses, tie-straps, and that the pieces are made from organic cotton and jute. Since the label believes in offering minimalistic and comfortable clothing, so you can expect breathable outfits. For those of you who cannot get enough of summery colours like yellows, oranges, and pinks, Leisure Loom has a lot to offer. 

Entwine

Entwine

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There's a beauty in handloom outfits, and it's not just comfort that makes us choose them, isn't it? Entwine — a sustainable Indian brand plays around with handlooms and Indian art forms to craft breathable apparel for women on the go. Here's what you should look for: kurta pant sets, sarees, and dresses (both maxis and midis). You can expect Ajrakh, Kalamkari, ikat, Batik prints, and w wide range of block prints in their clothing. They also have patchwork sarees and blouses that are a class apart. 

Chakori Ethnic

Chakori Ethnic

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Ever since we spotted Chakori Ethnic on Instagram, we're glued to their posts. If you've been meaning to pick sarees, we recommend checking out this brand as it has beautiful drapes in prints like Kalamkari, Shibori, Dabu, Indigo, and hand block prints. They work with Indian artisans and if we were to grab sarees from two collections, they'd be Naaz Banarasi Collection and Chanderi. Some sarees come with beautiful motifs and pattu zaris, and if you're someone who prefers minimalistic (and yet classy) sarees, Chakori Ethnic has all the good ones. They also have silver jewellery and dupattas worth checking out. 

Bohemian Dream

Bohemian Dream

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Lovers of ikat, if you're not shopping from Bohemian Dream, you're not shopping right. This label works with various Indian artisans and weavers to craft roomy outfits for conscious shoppers. Perfect for both am-pm wear, Bohemian Dream's ikat dresses, fit and flare dresses, and shift dresses are worth checking out. The best part about the label is all their outfits come with pockets. That sounds like music to your ears, isn't it? This label is available on LBB for you to shop your heart out. 

Bubbly-Dolly

We haven't come across an Indian brand as badass as Bubbly-Dolly. From bomber jackets to corset tops — this label handcrafts sustainable and eco-friendly apparel. Known for crafting western silhouettes from Indian handlooms, you're sure to make a style statement with Bubbly-Dolly. This label sources its fabric from Indian weavers and works with artisans from different parts of the country and as a result we see a fine amalgamation of Sanganeri prints, Ajrakh, etc. We don't mean to urge you too much but the bomber jackets are must-haves! 

Chhapa

Chhapa

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Chhapa is another sustainable brand that we cannot get enough of. Based out of Ahmedabad, this brand is all about having fun in breathable clothing. Why? Well, have you looked at their pieces with adorable elephants, flamingoes, and fishies on them? All their products are handwoven and handprinted, and luckily for us, they go beyond apparel. When you're done checking out their kurtas and tops, head over to their saree collection that features chanderi and mulmul sarees. They also have handmade quilts, camera straps, bags, and masks.

Ziveli

Ziveli

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Now that we're done sorting apparel, let's check out some bags, shall we? Ziveli — a lifestyle brand promotes a sustainable lifestyle and it crafts bags and baskets from completely natural fabric, vegan leather, jute, unbleached cotton, Sabai grass, and Kauna Reed. You've got to check out their cross body bags and basket bags. The bags are quite charming and affordable. And the best part? They'll go with every outfit. 

Murtle

Murtle

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Have you heard of modular footwear? Murtle — a Hyderabad-based brand is known for its sustainable footwear. For those of you who hoard lots of footwear to match different outfits, Murtle has an economical and eco-friendly solution. This brand makes footwear with changeable straps and you can choose from different colours and crafts. All their pieces are hand-embroidered, hand-painted, and hand-stitched and they also source their fabric from various Indian artisans. The footwear is quite comfortable too. Plus, you can check out their collection on LBB. 

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Former Editor, LBB, Hyderabad.