8 New Clothing Brands On LBB That Are All About Fashion & Function

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Fashion may be subjective but at the end of the day, it always boils down to comfort and looking presentable. Sadly, to achieve "just" this we've often struggled because heaven knows staring at that wardrobe and deciding to put together an OOTD/N is an everyday ordeal. Hard relate? Never fear, LBB is here. LBB is literally a treasure trove of Women's Fashion Brands, but what's even exciting are the new names and collections we discover and fall in love with every month/season. These labels not only keep our closets looking fresh and updated, they also introduce us to new styles and push us to experiment. Curious to find out what we're digging currently? Here, we've curated 10 of LBB's newest fashion brands that bring fashion and function together, just for you.

PS. We will be updating this recommendation to feature new fashion brands every month/season. Best to bookmark the brands you are most interested in right away and save this recommendation to keep coming back to. Happy discovering and shopping!

Bhaili

Bhaili

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Bhaili is an artisan powered fashion label (1,500+ artisans employed and 300+ women empowered) and you can tell because the skilled craftsmanship reflects in their indie-style clothing. Everything is handcrafted, of course, and flaunts traditional hand block prints (dabu, ajrakh). What's most important to the brand though, is to stay sustainable in its practices - from using handlooms fabrics like breathable and consciously-sourced mangalagiri cotton to authentic natural dyes. They are best-known for their handblock printed suit sets and sarees but we also love the relaxed fit tops, shirts and kaftans. Click on Shop Now to snag anything with free 2-day shipping.

Occasion: everyday comfort wear + intimate functions

Sizes: XS to 3XL

Prices: INR 1,450 upwards

Aaheli

Aaheli

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If you want a whole look without the stress of styling together several pieces, make Aaheli your go-to. This brand gets colours, prints and sizing that today's desi girl would appreciate and puts them together to create one stunning outfit. The dresses (maxi and short) with flowy silhouettes and trendy details (sweetheart necklines, ruffles, cinched waists) are most sought after here but we also like the no-nonsense, loose-fit (and some experimental and asymmetrical) co-ord sets and jumpsuits. Shopping from here is a great way to look fashionable and expensive without breaking the bank too.

Occasion: everyday wear + vacations 

Sizes: XS to 3XL

Prices: INR 995 upwards

Rozedo Jaipur

An all-cotton Indian wear label, Rozedo Jaipur is what we'd bracket as comfort and everyday style on a budget. The matching and contrasting suit sets here are super lightweight (and obviously breathable) showing off classic Jaipuri prints - bandej, dabu, leheriya, and bagru. You can also pick the style of pants that most suit you to go with your kurta, whether straight cut, palazzo, shararas or kurti pants. This brand is exclusively selling online LBB with free shipping on orders over INR 599.

Occasion: everyday wear + festivals

Sizes: XS to 2XL

Prices: INR 749 upwards

Wood & Yarn

Wood & Yarn

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Run, don't walk to buy the stunning sarees from Wood & Yarn. Locally sourced raw materials and hand-dyes are the favourite ingredients of this sustainable brand from Madras. They celebrate Indian textiles like pure mulberry silks, pure cottons, handwoven silks, kasavu and contemporary handprints like booti, geometrics, checks, and florals in their sarees. The colour schemes of these sarees are our favourite bit - earthy, pastely and dreamy - many feature ombres, colour block, and monotones. The prints also tell a story - you can read more on the brand's website. In short, any saree you shop from Wood & Yarn is original, timeless and artisan made (they have an in-house manufacturing unit). The brand also believes in being fully transparent, so freely request for a break up of prices and more.

Occasion: Wedding wear + festivals

Sizes: One size for all

Prices: INR 1,500 upwards

Alaya By Stage3

If you haven't heard of Alaya By Stage3 you're most definitely living without Instagram because everything on this label is designed and curated by celebrity stylists, bloggers and influencers. We went stalking their collection after Sakshi Sindwani's drop and have been hooked to their runway-ready, high-fashion styles ever since. The easiest way to describe anything you buy from here - kurtas, kaftans, dress, tees, drape sarees and more - is contemporary, one-of-a-kind and easy to wear. For something styled by fashionistas, the prices aren't too exorbitant, plus you can shop for individual pieces of every outfit here on LBB and use your perks to save even more!

Occasion: Weddings + fancy events

Sizes: XS to XXL

Prices: INR 699 upwards

LabelRasleela

Comfortable and contemporary western wear crafted out of desi block printed fabrics is LabelRasleela's identity. Think ajrakh printed zipped jackets, ikat printed kurta dresses and handblock Indigo polka dot shirts. Their latest kaftan dresses and front knot shirts in delicate floral prints is what you must shop from for everyday wear. These have an intentional loose/baggy fit and are made out of pure cotton and mulmul to ensure maximum comfort all day/night. Their collection is constantly updated with newer styles and pieces too, so keep a lookout. Several of their clothing also come in sets and super inclusive sizing, so you won't have to worry about fit or matching pants and tops.

Occasion: Office wear + everyday comfort wear

Sizes: XXS to 5XL

Prices: INR 2,200 upwards

Leisure Loom

Leisure Loom

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Leisure Loom has found a way to recreate the trends of fast fashion using sustainable materials like organic cotton and jute. Their team of in-house artisans in Bengal are trained to craft style-forward tops, dresses, jumpsuits, skirt and palazzo co-ords, crop tops and more. What makes these outfits a standout is the fact that they are kept minimal and monotone with one distinguishing element - either asymmetrical silhouette, details like ruffles or bows or fancy sleeves and necklines. Leisure Loom is also one of the top-rated brands on LBB with most customers rating their purchase a 5-star. We do wish they had better more inclusive sizing though.

Occasion: Vacations + date nights or brunch

Sizes: S to XL

Prices: INR 990 upwards

Azario

Azario

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Making garish party wear a thing of the past, are Azario's tasteful and understated, yet trendy and contemporary options. Their classy and versatile tops, dresses, jumpsuits and outerwear (stoles and shrugs) are easy flowing with sleek and simple silhouettes. Azario's way of keeping with the trends is by using popular colours like sage green, luxurious champagne, maroon, teal, lilac and the like. The flair to these outfits also come from the fabrics used - polysatin, georgette, and soft cotton. Best part is, this understated luxury wear comes at a reasonable price tag.

Occasion: Partywear + high-tea events

Sizes: S to XL

Prices: INR 1,200

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Loud laughs, good food, oh! and horror movies put me in the best mood 🧁 For recommendations on awesome LOCAL brands, scroll below & Shop On LBB!