Their line of ethnic sarees, finished in mulmul, forms the backbone of the collection. Classic hand-printed motifs are like a sanguine summer scene with adorable intricate tassel detailing add a playful touch to clothes. The colour palette has my favourite soft ivories to warmer tones like mustards, oranges, reds and pinks. The collection also includes a range of cotton crop tops that I felt added a touch of drama to the ensembles with intricate detailing like frill necklines, back buttons and angarakha style blouses, I ended up buying two!
I read about the brand and touched base with the founder, Pooja Rajput and found her to be very well versed with Indian handloom, a product my mother worked with 40 years ago. Pooja pays tribute to the timeless Indian garment, the saree, and weaves an ornate tale of Indian arts and crafts through the range of techniques employed by artisans and weavers from across the country. I found that to be very telling of the brand when the emphasis is laid upon the maker and not just the seller. I finally found a brand whose aesthetic sensibilities are born out of simplicity, finesse, distinct design and unmatched quality. With a wide range of sarees, blouses, kurtas as well as menswear, this is likely to be my go-to for our festive shopping this October. I love the simplicity, warmth and love that brings alive an old-world charm through its offering with a deep-rooted reverence for Indian craftsmanship and an affinity for all things ethnic, ticks all the boxes for me.