“Beauty lies in the eyes of the beholder!”, rightly so! Hamdard Laboratories’ brand, Safi celebrates people who are breaking stereotypes and are a true embodiment of beauty inside out in their campaign ‘Sacchai Andar, Acchai Bahar’.
This brand film features and celebrates personalities like Afshan Ashiq- Captain of J&K women’s football team, Chandeep Singh- world record holder for fastest 100 meters para skating, Anny Divya - World’s youngest woman commander to fly Boeing 777 and Mira Erda – The youngest formula 4 girl driver in India. It captures the true essence of beauty and how there will and determination towards their passion helped them emerge as winners against society’s labels and judgments.
Made with the same concoction of passion and goodness of unique herbal formula is Hamdard Safi. With a unique blend of 28 essential herbal extracts, it helps purify your blood from the inside, which results in glowing skin outside. In today’s day and age, where it is increasingly becoming difficult to maintain a healthy lifestyle, Safi helps in maintaining a healthy gut and glowing skin. So that doesn’t hamper you in your path to success!
