Founded by design experts Nayanika and Gazal, IDAM is where you need to be if you're looking for contemporary home and lifestyle products.
The brand's designs find inspiration in Indian culture and daily life scenes - fallen leaves, street art, etc. Find hand illustrated prints and patterns, floral designs as well as handcrafted tie & dye techniques, screen printing, embroidery and quilting done on a wide range of products like cushions, rugs, and accessories. The collection also includes sleep and loungewear, bedroom and bathrooms furnishings, kitchenware, curtains, quilts and dohars. Also, find organic accessories for kids, slippers, eye masks and travel essentials like bags, journals, luggage tags, pouches and passport cases.
I love the co-ords, kaftans and PJ sets - colourful, stylish and comfortable silhouettes made of cotton perfect to lounge away at home or for that quick trip to the grocery store. Their cushion covers can perk up any dull corner of your home while the colourful rugs and dhurries add warmth and life to any living space. The embroidered table mats and gridlock napkins in cotton linen are sure to steal the show at any dinner party.
Prices start at INR 650 for home furnishings, INR 1,500 for loungewear and INR 250 for accessories.
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