Timeless Clothing For The Contemporary Woman: Shop Lovebirds' Collection Online

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What Makes It Awesome

If one look at all the neons and embellishments and loud prints all over the scene has you rolling your eyes, chances are, you're not a fan of maximalism. And if you aren't, you're definitely someone who'd rather opt for timeless and clean lines and silhouettes over the ever-changing trends of every new collection that comes out (Florals? for Spring/Summer 2020? Groundbreaking.) Gone are the days elegant meant boring. Lovebirds, an online store for women, has contemporary clothing that is clean and simple, inspired by architectural and geometric details that are perfect for minimalist fashion lovers.

We especially love the fact that their contemporary designs doesn't mean everything is too structured or boxy or "futuristic". Rather, they've reinterpreted the classic silhouettes into contemporary pieces, focusing on subtleties over boldness. Their dresses, especially, get a big thumbs up for us for not being the uncomfortable bodycons and jersey fits; the dreamy and flowy silhouettes make them a comfortable yet chic option to wear for brunches, lunches, beach days, work meetings or dinners. Basically, any situation ever, we mean. They also have sheer tops and pants that can be styled in tons of ways that make them capsule closet must-haves considering the use you'll get out of them. 

As with most slow fashion brands, their pieces are definitely pricey. However, you are paying for quality that lasts not just physically but also in the sense that their pieces are timeless and can be worn for years to come.

Price: INR 12,500 onwards

What Could Be Better

To us, their clothes don't really seem very flattering for people with maybe more curvier body shapes so some inclusive pieces or silhouettes would definitely be appreciated.


They also have a physical store in Dhan Mills, Chattarpur, if you'd rather try on the pieces before spending a significant amount on them.