That it has lots of smart, wearable options for everything from dresses for a Sunday brunch, to sharp workwear in understated neutral hues. What's nice about them is that, if you're tired of your average online shopping portal, their clothes will give you a breather.
Also, if you're the kind of person who cares about supporting all things local, it was started by two Indian women (Tanvi Malik and Shivani Poddar) as a small startup, so it's a homegrown, woman-run enterprise, unlike a lot of it's faceless international counterparts.
But if that's not reason enough for you, their outfits will be—we recommend the dresses and winterwear sections in particular.
Also, if you're the kind of person who cares about supporting all things local, it was started by two Indian women (Tanvi Malik and Shivani Poddar) as a small startup, so it's a homegrown, woman-run enterprise, unlike a lot of it's faceless international counterparts.
But if that's not reason enough for you, their outfits will be—we recommend the dresses and winterwear sections in particular.