Also, if you're the kind of person who cares about supporting all things local, it was started by two Indian women (Tanvi Malik and Shivani Poddar) as a small startup, so it's a homegrown, woman-run enterprise, unlike a lot of it's faceless international counterparts.
But if that's not reason enough for you, their outfits will be—we recommend the dresses and winterwear sections in particular.
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