12 Brands Like Victoria's Secret For All Your Runway Angel Dreams

Bustiers, slip dresses, baby dolls, bralettes, stockings, sexy knickers, and corsets, Hunkemoller is almost a bigger favourite at Team LBB than Victoria’s Secret is. Not only because the brand is freely available online, and offline, but also because the products are really much more inclusive. With sizes going to up 40G for bras and from 2XS up to XXXL for knickers — be it thongs, boxers, or Brazilian, we think it’s perfect for daily wear, party wear, and when you want something bold and kinky. Check out their Private tab on the website for leather bustiers, lace-up dresses, and see-through lace kimonos. 

Sizes Available: Up to 40G for bras and from 2XS up to XXXL for knickers

Price Point: INR 900 onwards

What It's Best For: Size inclusive lingerie

LBB Tip: Their swimwear collection is great too. Affordable with prices starting at INR 1,300, you can get bikini bottoms, tops, sets, and even beachwear to go! 

From being the go-to brand for almost boring daily wear bras and knickers, M&S has blossomed into quite the risque brand for lingerie. OK, maybe not at the VS level, but fairly close with the Boutique Collection. In fact, we prefer this one because it’s sexy and functional enough. Unlike some of those Victoria’s Secret options which are barely there! The Boutique Collection has plunge bras, balconette ones, cage and embroidered ones to balance classy and sexy, you have it all. Plus, panties in all shapes be it boxers, French knickers, Brazilian thongs, or high-leg knickers. There are plenty of colour options too — from black, red, and blue to the stereotypically feminine pink, peach, lavender, and pale green. 

Sizes Available: Up to 44-J for bras and up to 20 for knickers

Price Point: INR 300 onwards for knickers, INR 900 onwards for bralette

What It's Best For: Workwear collections

Based out of Noida, Clovia is a homegrown lingerie brand that may not have the extra oomph of Victoria’s Secret but sure has a lot to offer in terms of size, products, and even price. Find bralettes, cage bras, bikini-style bras, and a host of reasonably priced camisoles, robes, and babydoll negligees to heat things up. Or pick from the plenty of lacy numbers to look and feel sexy, inside and outside of the bedroom. 

Sizes Available: Up to 44-J for bras and up to 20 for knickers

Price Point: INR 300 onwards for bras, INR 400 onwards for babydoll set

What It's Best For: Affordable innerwear

LBB Tip: Clovia has a 2 Pc Honey Spell Gift Set that consists of a longline bralette & low waist bikini panty in red, perfect for a spicy gift for her. 

This high street brand has quite nicely sealed its spot at the top of most women’s minds when it comes to lingerie. From push-up bras, bralettes, lacy thongs and plunge bodysuits and lacy briefs, mesh thongs, and bikini bottoms, we love that even the more sexy and sultry options are available in multi-packs! Thanks, H&M because who says we can’t do sexy all day, every day! What H&M is good for is sizes in almost all styles. They're not judging if you're a size 6 or size 22. If you want that Brazilian thong with lace, you get it. Push-up bra in a size 38F, no problem. 

The swimwear is also worth checking out for its newer styles, and better coverage. Tie-ups, padded crochet tops, one-shoulder suits, halter necks, and tie-ups…they have it all! After all, as sexy as Victoria’s Secret may be, you need something a tad sturdy if you’re a 34D and want to play volleyball at the beach, eh? 

Sizes Available: Up to 42-D for bras and up to XXL for sports bra

Price Point: INR 700 onwards for bras, briefs, and thongs, 399 onwards for Brazilian knickers

What It's Best For: EVERYTHING!

LBB Tip: While there is a section on corsets online, your best bet is to get more at an offline store. And look through the racks at the stores! There’s almost always a rack of discounted options up to 80% off! 

Why Urbanic? The unanimous answer: “YOU GET EVERYTHING FOR SO CHEAP!” Now, whether you think a lacy bodysuit for INR 240 is cheap or questionable depends on you (and your age!) but they’re right about getting everything. Risque, sexy, naughty, suggestive, and straight-up sassy, Urbanic’s offerings are more than Victoria’s Secret. For a similar look that keeps it more Adriana Lima and not quite Urfi Javed, check out the lacy collections. You’ll find it easier to just search for exactly what you want. Lacy Lingerie Set or Sexy Corsets are good starting points.

Sizes Available: One size and XS

Price Point: INR 195 onwards for thongs, INR 350 onwards for sports bra, sexy suit, INR 400 onwards for bra and panty set

What It's Best For: Going-out fits

LBB Tip: They also have a ton of swimwear options from slinky bikinis, trendy monokinis, one-shoulder swimsuits, cut-out versions and beachwear and cover-ups to go with it all! 

A Nykaa Fashion find, Parfait is a plus-size lingerie brand, and we love it! Adding the luxury layer to lingerie, Parfait has classy strapless bras with lace, frills, and slick satin, and underwear that has little additions like lace panels, tie-ups, and straps to make it much more stylish. They even have swimwear that isn’t boring. Think racer-back monokinis, bikini sets with embroidery, and plunge tops to mix and match with shorts, thongs, or high-waisted bottoms. 

Sizes Available: Sizes for this brand go up to 44H and 4XL 

Price Point: INR 1,000 onwards for bralette and swimwear, INR 800 onwards for panties

What It's Best For: Plus size lingerie and inner wear

Nykd By Nykaa has a growing list of options. Currently, they have a few options for strapless, wireless, textured lace bras and lace bikini bottoms too. What we also like about them is that they are homegrown, they cater to Indian women and the standard Indian women sizes. They also do great ordinary lingerie wear which we love! 

Size: Up to 44-E for bras, XXL for panties

Price Point: INR 600 onwards for padded bras, cotton bras, underwired, INR 400 onwards for wirefree bras

What's It Best For: Comfortable sleepwear

With this brand, there is no in-between! It’s either everyday lingerie or bridal. So, if you want something similar to VS, then go straight to the Bridal Section for plunge bras, lace camisoles, and baby dolls in mostly red and peach. 

Size: Up to 42-DD for bras, XL for panties

Price Point: INR 700 onwards for bras, INR 200 onwards for bikini panty

What's It Best For: Lingerie

This Coopenhagen based lingerie brand sells products that are made of sustainable materials, while they also provide a lifelong repair guarantee. They have a collection of bikini bras, briefs, swimsuits and other innerwear. But their bralette collection takes the cake for being most similar to VS. They have a number of neck styles, from plunging to V-neck, bustier, halter neck and criss-cross. They also sell laced maternity bras which we think is pretty cool.  Other than all this, they also sell period panties, menstrual cups, bodystockings and maternity underwear. 

Size: Up to XL for thongs, bralettes

Price Point: INR 1,000 onwards for bras, 3,000 onwards for thongs

What's It Best For: Sustainable inner wear

Another Nykaa find, Herryqeal is a lingerie brand that is super loved for its collection of nightgowns in satin across shades of the raunchy black, wine, and not-so-common turquoise green, and orange as well. Their laced lingerie sets are similar to the Teddies collection of VS and are also available in halter neck styles. 

Size: Up to XXL for lingerie dresses

Price Point: INR 900 onwards for babydoll lingerie, Teddies and bridal lingerie

What's It Best For: All kinds of lingerie with lace

Dress well, pay less on your mind? Vero Moda has been our pick for affordable clothing, and their intimate section, though not so sassy or raunchy as VS, still comes a close alternative with its laced push-up bra collection. You can also find printed bras and briefs, t-shirt bras, multi-way bras, plunge bras, and more! 

Size: Up to 38-E for bras

Price Point: INR 1,000 onwards for bras

What's It Best For: Party wear

Thank you Kim Kardashian for Skims — a brand that is all about shapewear that enhances your curves, and underwear that stretches to twice its size. While their collection may hurt our pockets a bit, the quality and variety in nude shades and sizes and, of course, the brand power of Kim keeps us going back to Skims. Skims x Sabrina Carpenter and now Rose took over our social media feeds and left us all aspiring to be a Skims woman. Their laced cami and boy shorts, thongs, push-up bras and tanga are exquisite pieces that almost mirror a VS creation. 

Size: Up to 46-G for bras, up to 4X for shorts

Price Point: INR 1,000 onwards for thongs, briefs, bikini

What's It Best For: Size-inclusive shapewear

Pro Tip: We know, SKIMS can be expensive but maybe, one of these SKIMS alternatives will help?