Suta Co-Founders Tell Us 10 Of Their Favourite Homegrown Sustainable Brands

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With sustainability becoming more and more important in our collective efforts to keep our one Earth thriving, brands too are taking the responsibility. And while there’s plenty more that can be done, we’re tipping our hats to brands like Suta that are all about using local, talented artisans to keep their trade and traditions alive whilst also being mindful of the environment not only in the production process but also in the fabrics used. 

“We’re living at a time when we can actively see the impacts of mindless overproduction, overconsumption and non-environmentally-oriented choices on our own lives. There are many things we can do to be more sustainable. And one of the things we can change about ourselves is what and how we consume,” say Sujata and Taniya, the co-founders of the lifestyle brand, whose founding tenet is sustainability. Both of them have made sustainability a lifestyle and we thought there would be no one better to tell us about other Indian brands who are environment conscious and sustainable. Here is their list of brands and products “that prioritise care for the environment as much as revenues and bottom-lines”, which the founders have personally used and thus recommend.

Eco-friendly Laundry Detergent – Coco Custo

Coco Custo

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Their all-natural laundry detergent is free of SLS, parabens, glycols, and phosphates, and the formula is completely biodegradable. Even better, the detergent is sold in reusable steel tins, with refills sold in plain paper packaging. Since packaging waste (especially plastic) is one of the most significant contributors to landfills, we appreciate that this brand goes the extra mile.

Upcycled Décor – The Abhinaya Store

For us, it’s important to be able to extend the life cycle of each product we purchase and consume, to minimise landfill waste and its consequent impact on the environment. This Mumbai-based platform makes it easy to upcycle old clothes that we no longer wear, into a variety of products, including bags, baby clothes, cushion covers, and stuffed toys.

Recycling Dry Waste – 5rcycle Foundation

It’s unfortunate that, to this day, the waste segregation practices in our city and country are still deficient. Without regular recycling, much of the dry waste including paper, plastic, tetra-packs, and used medicine blister packs, among others, find their way into landfills. This platform conducts collection drives across Mumbai to pick up dry waste from your doorstep and recycle it. They also repurpose used cooking oil into biodiesel. 

Sustainable Self-care – Brown Living

Brown Living

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This platform has an environment-first approach and a stringent selection process to offer conscious consumers self-care products that love the environment as well. We also appreciate that many of their products are affordably priced, making them accessible to wider audiences. 

Eco-friendly Footwear – Neeman’s


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Neeman’s offers affordable and sustainable footwear alternatives that feel good, look good, and are great for the environment. Their footwear is composed of all-natural and renewable yarns including Merino wool and cotton, as well as alternatives made of recycled PET bottles.

Plant-powered Cosmetics – Daughter Earth

Daughter Earth

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This brand promises beauty without compromise through their all-natural, non-toxic, and plant-based cosmetics. While the products are high performance, we love that a portion of the brand’s profits is diverted towards conservation initiatives and the education of young girls.

Composting Units – The Daily Dump

Daily Dump

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If you’re a newbie to composting, this platform offers a variety of composters that work well with Indian lifestyles, are easy to use and maintain, and are equipped with intelligent design. Their website also offers handy tips on getting started, troubleshooting, and detailed guides to make the waste management journey engaging and less intimidating.

Vegan Bags & Accessories – Beej Studio


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Driven by the lack of vegan leather alternatives that are also plastic-free, this studio offers a variety of smart, stylish and eco-conscious bags, wallets and accessories that are made from plant-based leather alternatives such as cork and pinatex (pineapple leather). We love their clean and stylish designs that make being eco-conscious that much more exciting.

All-natural Insect Repellent – The Moms Co.

The Moms Co.

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Their natural mosquito repellent does not contain any mineral oil, petroleum or petroleum-derived ingredients, using instead plant extracts and essential oils. The resultant product is safe enough to be used on infants as young as five months old.

Handmade Non-toxic Skincare – Ubtan Story

Ubtan Story

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This platform offers completely natural and handcrafted hair and skincare products based on traditional recipes. Their products are formulated using natural and pure ingredients that are ethically and responsibly sourced from local suppliers. Further, you can take back your empties to them for refills, thereby cutting down on packaging waste.