Kim Kardashian has been accused of being famous just for being famous, since forever. However, we disagree. Apart from showing us how to use a tissue box, the celebrity has also given the world a masterclass on branding, and also one of the best inner and loungewear brands — Skims. They're all about providing 'technically constructed shapewear that enhances your curves and underwear that stretches to twice its size.' Known for their quality and durability, but hurting our bank accounts a bit with boxers costing 3k, we've found 7 other brands that do shapewear, innerwear, and loungewear just as good as Skims.
Love Kim Kardashian's Skims? You'll Love These 8 Brands Too
NYKD By Nykaa
Nykaa Fashion's private lingerie brand, NYKD is all about comfort and style packaged in top quality sleepwear, innerwear, and loungewear. Like Skims, you'll find a huge variety of bras, underwear, and loungewear that are also size inclusive, however unlike Skims, NYKD comes with a much more modest price tag. Their active wear, wireless padded bras, and saree shape wear is worth checking out.
Marks And Spencer
Marks and Spencer needs no introduction when it comes to their stellar and reliable lingerie and loungewear collection. They're known for their durability and high quality. The brand is size inclusive and while some products might seem highly priced it is still worth every buck. They're best known for their underwear, bras, and shape wear.
Bliss Club
A tried and tested brand, we love Bliss Club for their leggings that comes with a million pockets and lots of durability. Similar to Skims' high neck sports bra, they have the low impact sports bra that comes in several colours, gives maximum coverage, is supportive, and comfortable thanks to the 'cloud soft fabric with 27% spandex.' They're also size inclusive with sizes starting at XS and going up to 4XL.
Pro Tip: Check out our thoughts on Bliss Club here.
Butt Chique
We tried out Butt Chique's body tapes for the festive season, and pretty much fell in love with the brand. They're known to be inclusive and sustainable with shapewear that moulds to your body, and has quickly become a favourite among influencers like Kusha Kapila, Diksha Rawat, and the likes. Their sizes range from sizes XS to 5XL. While their body tape is the most viral and recognisable, we also suggest checking out their bodysuits and racer tank tops which are very Skims like in terms of quality, colours, shapes and sizes.
Pro Tip: Read more about them here.
Uniqlo
Known for their top-notch street style, comfort, and on trend apparel — from the best of the best supima cotton tee shirts, puffer jackets, to knits. When it comes to inner and lounge wear, we're big fans of Uniqlo's bra camisoles that blew up everywhere especially during work from home days. They have a very Skims look and feel to them with AIRism technology for maximum comfort, stretch and plunge. Other than that, they have a sizeable variety of inner wear including silk blend tank tops, leggings, and turtle neck t-shirts.
Jockey
Reliable, affordable, and good quality. Jockey is known for their bras, inner wear tops, and underwear since time immemorial. We're huge fans of their shape wear that can easily last you years with minimal to no wear and tear along with their camisoles that are made up of blended cotton that is soft, comfy, and super breathable. Their training bras for teens and non-padded bras are quite notable and worth your money too.
Dermawear
For a Skims shape wear alternative, you can explore Dermawear's collection as they have got a wide variety of body shapers ranging from different shapes, sizes and colours. They believe in boosting confidence and the freedom to whatever one wants, they are size inclusive with sizes ranging from S to 5XL. In addition to it, they also have a shape wear category for men which we thought was pretty interesting.
Invogue
This Delhi based brand is here to make yours (and our) life easier; since they understand that bodyshapers tend to be a little restrictive but they still claim that their shape wear is super comfy and breathable. They went viral on Instagram for their bodysuits that can also be worn just as with shorts, skirts or even jeans. The only thing we don't like is that they only go from sizes S to XL and have only two colours — black and nude.