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Minimal, Free-Flowing, Bright: We Love This Brand's Tailored Clothing For Kids

2900 Interested |

What Makes It Awesome

With minimal, free-flowing and bright coloured pieces for children between the ages one and six, Love The World Today, an online brand, offers well-tailored clothing for both boys and girls.

The Love The World Today aesthetic reminds us of hazy afternoons spent running through green fields (well, the parks downstairs for some of us). They use organic materials, to both construct the clothes and dye them, so you know that no part of the garment will irritate your kiddie’s sensitive skin. They do clothes for both boys and girls, in basic silhouettes- loose enough for them to run around and play in. The colour palette draws from nature, with shades of blue, white and ochre. You can find both solid colours and simple patterns. They’re the kind of clothes that bring a smile to your face, which is exactly what children do (well, most of them).

They have a small, albeit chic, collection for women. From loose peplum tops with invisible pockets to block colour dresses (loose and perfect for summer) with wooden button details, they’re the kind of effortless style most of us are looking for.

Prices start at INR 1,200.


When your children grow out of their clothes (as they do very quickly at that age), you can drop them a message here. They’ll take the pieces back, donate the ones in good shape and recycle the ones in slightly run-down condition. No wastage!