Making treasure out of things we consider trash is a hard task but Paaduks, a shoe company, has really succeeded at the task at hand. They have an amazing range of colourful shoes and sandals for you! But more importantly, they concentrate on recycling of used tires and provide their artists with sustainable livelihood.
The aim for the folks at Paaduks was to create affordable fashion that is eco-friendly. For this, they chose used tyres for manufacturing the soles of their footwear. And who knew the results could be this pretty? The sandals can be worn with any ethnic or fusion outfit and the shoes are not just comfy but will also protect you from the cold while simultaneously adding to your outfit. They’ve got designs for both men and women. Their shoes are vegan, sustainable, eco-friendly and upcycled.
Choose from a stunning collection of loafers, flip flops, chappals, sandals and more. Some of my favourites include the Jean Genie loafers made of cotton and dyed using ajrakh technique. The soles are slip-free and made by upcycling rubber from scrap tires. It's also got soft cushion padding at the bottom. Second comes the Brog Mustard sandals handcrafted in jute cotton by cobblers. Another favourite is their range of footwear made from upcycled cork - simple, trendy and cosy.
And, they start at just INR 399!
Sathish Ramachandran
beautiful and very good