6 Homegrown Brands Like Selena Gomez's Rare Beauty

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It's no secret that we all adore Selena Gomez and can't get enough of her stunning makeup brand Rare Beauty. It has established itself as one of the best brands and has made its mark by being unique, authentic and, quite frankly, a literal makeup lover’s dream. It is welcoming and empowering—but not just from a beauty stance, it’s a brand that really cares. This is why they have perfected the makeup basics with an additional layer of inclusivity, i.e. you can find products that compliment your exact skin tone and enhance your look without compromising on quality and durability. How awesome is that?

Alas, no matter how amazing these sound, buying Rare Beauty products in India is quite easily comparable to breaking the bank. But don’t worry. If you are looking for something similar that won't hurt your wallet, we have found you six options to ace that look!

Kay Beauty

Kay Beauty Matte Action Lip Liner

Kay Beauty Matte Action Lip Liner

495
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Just like Selena Gomez, Bollywood’s diva Katrina Kaif is loved by many and so is her brand, Kay Beauty. Kay Beauty’s lip liners are all the rage and have a lot in common with the Rare Beauty’s Kind Words Matte Lip Liners. Plus, not only are they affordable but they also provide an ultra-rich matte finish that perfectly defines your lips, giving you the flawless look you crave.

Alternative To: Rare Beauty Kind Words Matte Lip Liners


Sugar

Sugar Nothing Else Matter Longwear Lipstick

Sugar Nothing Else Matter Longwear Lipstick

509
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Sugar is another affordable brand that lets you achieve the makeup perfection that you deserve. Their matte lipsticks are a great alternative to Rare Beauty’s Lip Souffle Matte Cream Lipstick. They are long-lasting and provide a bold, rich colour payoff that stays put all day. On top of that, these also contain a nourishing blend of ingredients like jojoba oil and shea butter to keep your lips hydrated and smooth.

Alternative To: Rare Beauty Lip Souffle Matte Cream Lipstick

Ilana Organics

Ilana Soft Blur Cream Concealer & Foundation

Ilana Soft Blur Cream Concealer & Foundation

552
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Whether you're a makeup novice or love to experiment with bold looks, this sustainable and natural makeup brand is guaranteed to bring out your inner glam while protecting your skin. Their Soft Blur Concealer & Foundations provide a natural yet flawless coverage just like Rare Beauty’s Liquid Touch Weightless Foundation. Their lightweight formula gives you the perfect base for full face all day long. 

Alternative To: Rare Beauty Liquid Touch Weightless Foundation

Forest Essentials

Forest Essentials Ayurvedic Chandan Som Rasa Silk Skin Tint

Forest Essentials Ayurvedic Chandan Som Rasa Silk Skin Tint

2750
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If you love the natural makeup look that Rare Beauty is known for, Forest Essentials is the brand for you. Their Gulaab Pankh Som Rasa Silk Skin Tint has a lightweight and luxurious formula that will give your skin a dewy finish like Rare Beauty’s Rare Beauty’s Positive Light Tinted Moisturizer. This skin tint is made with natural ingredients such as silk, rose petal extracts and aloe vera, which help to even out skin tone, provide hydration and protect against the sun.

Alternative To: Rare Beauty Positive Light Tinted Moisturizer

Plum Goodness

Plum Legit Matte Talc-Free Compact

Plum Legit Matte Talc-Free Compact

473
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Plum Goodness is another brand that nails Rare Beauty’s natural look game. Their compact is a great find for Rare Beauty’s Blot & Glow Touch Up Kit. It is enriched with natural ingredients like aloe vera and green tea that help in nourishing and protecting your skin and with its lightweight and non-greasy formula, it also provides a natural matte finish that lasts for hours. The compact is also vegan, cruelty-free and free of harmful chemicals, making it a safe and eco-friendly choice for conscious consumers.

Alternative To: Rare Beauty Blot & Glow Touch Up Kit

Daughter Earth

Daughter Earth Nude Lip & Cheek Tint

Daughter Earth Nude Lip & Cheek Tint

975
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Daughter Earth is another makeup brand that provides you the flawless makeup look without compromising with your skin’s integrity. Their Lip and Cheek Tint matches Rare Beauty’s Stay Vulnerable Melting Cream Blush. It is smooth and just melts into your skin. These vegan blushes are infused with vitamin E, which hydrates and nourishes your skin.

Alternative To: Rare Beauty Stay Vulnerable Melting Cream Blush