Love Selena Gomez's Rare Beauty? 10 Homegrown Alternatives You Can Shop!

Just like Selena Gomez, Bollywood diva Katrina Kaif is loved by many and so is her brand, Kay Beauty. Kay Beauty’s lip liners are all the rage and have a lot in common with the Rare Beauty’s Kind Words Matte Lip Liners. Plus, not only are they affordable but they also provide an ultra-rich matte finish that perfectly defines your lips, giving you the flawless look you crave.

Alternative To: Rare Beauty Kind Words Matte Lip Liners

Sugar is another affordable brand that lets you achieve the makeup perfection that you deserve. Their matte lipsticks are a great alternative to Rare Beauty’s Lip Souffle Matte Cream Lipstick. They are long-lasting and provide a bold, rich colour payoff that stays put all day. On top of that, these also contain a nourishing blend of ingredients like jojoba oil and shea butter to keep your lips hydrated and smooth.

Alternative To: Rare Beauty Lip Souffle Matte Cream Lipstick

Whether you're a makeup novice or love to experiment with bold looks, this sustainable and natural makeup brand is guaranteed to bring out your inner glam while protecting your skin. Their Soft Blur Concealer & Foundations provide a natural yet flawless coverage just like Rare Beauty’s Liquid Touch Weightless Foundation. Their lightweight formula gives you the perfect base for full face all day long. 

Alternative To: Rare Beauty Liquid Touch Weightless Foundation

If you love the natural makeup look that Rare Beauty is known for, Forest Essentials is the brand for you. Their Gulaab Pankh Som Rasa Silk Skin Tint has a lightweight and luxurious formula that will give your skin a dewy finish like Rare Beauty’s Rare Beauty’s Positive Light Tinted Moisturizer. This skin tint is made with natural ingredients such as silk, rose petal extracts, and aloe vera, which helps to even out skin tone, provide hydration, and protect against the sun.

Alternative To: Rare Beauty Positive Light Tinted Moisturizer

Plum Goodness is another brand that nails Rare Beauty’s natural look game. Their compact is a great alternative to Rare Beauty’s Blot & Glow Touch Up Kit. It is enriched with natural ingredients like aloe vera and green tea that help nourish and protect your skin, and with its lightweight and non-greasy formula, it also provides a natural matte finish that lasts for hours. The compact is also vegan, cruelty-free, and free of harmful chemicals, making it a safe and eco-friendly choice for conscious consumers.

Alternative To: Rare Beauty Blot & Glow Touch Up Kit

Daughter Earth is another makeup brand that provides you the flawless makeup look without compromising with your skin’s integrity. Their Lip and Cheek Tint matches Rare Beauty’s Stay Vulnerable Melting Cream Blush. It is smooth and just melts into your skin. These vegan blushes are infused with vitamin E, which hydrates and nourishes your skin.

Alternative To: Rare Beauty Stay Vulnerable Melting Cream Blush

Swiss Beauty, popularly believed to be every makeup lover's BFF, comes close to being an alternative for Rare Beauty. Same last names aside, their range of Select High on Cover Liquid Concealer is of the almost same formulation as Rare Beauty's concealer range, available in 8 shades. It is formulated with vitamin E and mimics the hydrating qualities of its Rare Beauty counterpart. 

Alternative To: Rare Beauty Liquid Touch Brightening Concealer

Lakmé is undoubtedly one of India's biggest makeup brands and definitely makes this list of Rare Beauty alternatives. The first and and only mascara I have copped was by Lakmé, which is similar to Rare Beauty's Perfect Stroke Volumizing Mascara that suits every eyelash type and is volumizing with each stroke. 

Alternative To: Rare Beauty Perfect Strokes Universal Volumizing Mascara

Diam Beauty has been all over our social media feeds and we are not complaining! While their silicone blush applicator gets all the cuteness points, their Glass Tint Lip Balm is a viral alternative to Rare Beauty's Stay Vulnerable Glossy Lip Balm. Both are hydrating, nonsticky and while their applicators may vary in shape, Diam Beauty's product goes the extra mile, as it is a gloss, lip balm, and is a plumper as well, available in 7 shades (a shade more than Rare Beauty's product). 

Alternative To: Rare Beauty Stay Vulnerable Glossy Lip Balm

Lovechild by Masaba is the brainchild of Masaba Gupta, an Indian fashion designer. The brand's motto finds commonality with Rare Beauty — catering to various skin tones and beauty needs and being 'unapologetically you.' The brand's Gelato Tinted Lip Oils are a perfect alternative to Rare Beauty's Soft Pinch Tinted Lip Oil, both of which start off by delivering fuller lips, with a glossy finish. While Rare Beauty's lip oil range has 8 shades, Masaba's brand beats the punch with 10 shades. 

Alternative To: Rare Beauty Soft Pinch Tinted Lip Oil