Comfy ethnic wear isn't always the most fun-looking. But Magizham Boutique, an online ethnic wear store for women, seems to be changing that for us one outfit at a time. Their dresses are what we checked out first, and we were instantly intrigued. Satin tie & dye ankle-length dress with bell sleeves, knee-length floral dress with pleated neck and hip detailing, maxi dresses with contrasting floral designs - the variety here is easy, breezy and looks absolutely gorgeous.
Their mul cotton dresses, in particular, are totally worth crushing on - what with the interesting cuts and patterns they feature. Our fave is the floral printed, full front button dress with front pockets and the indigo collared-dress with blockprint. Magizham Boutique also has some rad handloom long kurtas and palazzo sets. Their dupion kurtis and pants with kota dupattas look quirky and fun. They also have a lot of mul printed kurtas, angarakhas in pastel hues, flary kurtas with bird prints, flying peacocks, geometric elephants and more. We even found pretty tusser floral kurtas and chanderi salwar suits with tusser dupattas. Prices start from about INR 2000.
If you're looking for something more festive, check out their full-length gowns in block prints, semi-raw silk and dupion. Their green dupion dress with back rope and red butta dupatta is our pick. But you can also choose from an array of refreshing pastel shades featuring intricate Indian motifs and floral designs, along with blockprint patches beautifying the yoke and the sleeves of the gowns.
Magizham Boutique has a limited collection of zany shirts for men in vibrant warli and Afro prints, so be sure to check those out too.