The next time you head to Express Avenue, it will be hard to miss the newly launched Armani Exchange store. Launched by music composer, Anirudh Ravichander, the store is swanky and has a plethora of products to choose from. The showroom is spread across a sprawling 1200 square feet and it is hard to miss the beaming A I X sign splashed across the store. The sleek decor is definitely adding to the cool quotient and we love it. They currently have the autumn-winter 2018 collection.
Staying true to the brand's youthful, urban, offbeat spirit, the men's collection is already a hit. Look out for personalised patchwork and studs with camouflage, houndstooth, and mini geometric patterns in the apparel collection. Their digital, photographic or graffiti-inspired prints, we predict will hit the right note with millennials. American preppy college looks show up in bomber jackets, cargo pants, and hoodies – authentic must-haves.
As for the women's collection, there's a lot of 1980s-inspired clothes and accessories, featuring contrasting materials and shapes, and vibrant colour blocking. Short dresses subtle, masculine details, worn with fishnet stockings and high boots or metallic-finish ankle boots, sounds perfect, right? There's a lot on offer from bags, jackets, jeans, watches, T-shirts to accessories like belts, sunglasses, and more for men and women. So what are you waiting for? Add a pinch of awesomeness to your wardrobe now.