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The Best Of Indian Heritage Meets Functionality At This Handicrafts E-Store

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What Makes It Awesome

Trying to make Indian craft a part of everyday life, EthniiChic, an online studio, has our heart. Started by Roshni Puthukudy, an engineer turned entrepreneur, this label offers intricately designed decor and accessories that bring out the beauty of Indian handicrafts through various motifs, patterns and colours. Everything here is handmade and sourced from artisans across the country, making each piece unique and priceless. 

Their home decor collection is our favourite, letting you explore the most exquisite pieces like handpainted wooden placemats, mandala coasters, Bommai coasters, cork coasters, engraved Madhubani tissue holders, handpainted votive stands, Pattachitra fridge magnets (loved them!) and intricately designed serving trays. EthniiChic's got really colourful wall plates and jewellery portraying Kerala mural art too which can definitely help you make a statement. 

Speaking of jewellery, we really loved their mandala jhumkas, double-layered necklaces, handpainted wooden bangles and nose pins starting INR 200 here. EthniiChic's got bookmarks and clutch bags too. They even take up customisation for jewellery, wall paintings and upcycled decor. Just hit them up on their website or check out their designs on LBB Shop!