Ask any celebrity their style statement and they would immediately respond, saying, 'wear clothes that are comfortable and that suit your personality'.That's exactly what Rasika Murali and Niranjani Ram had in mind when they started Fray, a Chennai-based online brand that lets you design your own clothes (by recycling old fabric) at budget prices and makes sustainable fashion look cool!
Whether you want t-shirts, pants, or kurtas, Fray will make all your dream clothes a reality with existing or old fabrics. You can find block prints, tie-dyed shirts, and hand-painted kurtas here for men starting from about INR 600. If you're bringing your own fabric, they can customise clothes (crop tops, skirts, saree dress) starting INR 500, but if you want them to source it, prices start from about INR 1000.
Cotton, silk cotton, jute, linen and silk jute - these are some of the fabrics Fray works with extensively. But what we love the most about their clothes is that they scream comfort and exude a very urban-contemporary vibe to boot! We are already eyeing the easy-breezy white summer dress. You can also look for designs on their feed for inspiration. They haven't started selling out of a store, so, contact Rasika to place your order.