We're always rooting for brands that go beyond meeting our needs and also serve a bigger purpose. This time it's Indian Yards that has caught our attention. Set amidst the Nilgiris in Coonoor, this online platform offers everyday cotton accessories designed by women belonging to the indigenous tribal communities of the region. The brand is present on Shop LBB.
Through their initiative called Agai, Indian Yards has upskilled these women to craft accessories like face masks, aprons and bags - all made of cotton that we're totally loving. Available in handloom, chevron, leheriya, pastel and kalamkari prints, their cotton masks are, of course, reusable but also adjustable and come with an embedded filter for protection. You get to pick from three options - elastic harness, turban-friendly and cotton tie-up cords based on your comfort and needs. Price for a set of two masks starts from INR 220. They have masks for children too.
Block-printed and embroidered cotton aprons in muted tones, as well as cotton drawstring bags and tote bags, are on offer. The fact that they are all eco-friendly is an added bonus!