Novavii's mission is simple yet profound: to offer makeup that is not only inclusive of various skin tones and enhances your beauty but also cares for your skin and the environment. The founder Neha has developed a passion for makeup, inspired by her own sensitive skin and the desire to create high-quality, accessible products. Her brand is a reflection of this vision. The name Novavii is a Latin portmanteau, combining 'Nova', meaning new, and 'Avi', a derivative of the word bird. Together, they signify 'newfound wings of beauty', capturing the essence of her brand.
The brand's mission is rooted in three core values: beauty is for everyone — it aims to make beauty accessible to all, irrespective of age, colour, or skin type; beauty is non-toxic — it is committed to clean beauty, offering products that are cruelty-free, toxin-free, and hypoallergenic; and beauty is joy — the brand seeks to promote a positive, guilt-free beauty experience that celebrates individuality and self-expression. One of its unique aspects is its focus on deep-complexioned individuals, offering a wide range of colours that accentuate their natural beauty. Novavii is also an eco-conscious brand, committed to environmental sustainability, and use recyclable materials for packaging, avoiding unnecessary plastic, and manufacture products in small batches to minimise wastage.
Being a local brand, Novavii ensures the advantage of clean, tailored products and building a robust and supportive community. They also actively engage with their customers through Instagram, pop-up events, and an Experience Center, incorporating their feedback and ideas into product development and content creation. This customer-centric approach builds a strong sense of community around the brand.
