With the gold prices fickling almost like Jessi's mind from VTV, we know how difficult it is for you to invest in the metal. But we're giving you an excellent reason to do it. Mahalaxmi Gold And Diamond Merchants in Adyar has pendants and earrings in gold that are intricately designed by electroforming. No, we are not throwing jargons at you. Electroforming is actually a manufacturing process by which metal can be carved to perfection and with high accuracy. Here's the best part though. In spite of the intricate designing, each item is lighter than the usual designs you get otherwise, and hence the prices are much lower. We particularly loved the antique-looking Ganesh pendant at Mahalaxmi Gold And Diamond Merchants. With neat detailing, this would have normally cost you INR 50,000, but thanks to electroforming, you can get it for just INR 19,000. Not just that, almost each jewellery piece at Mahalaxmi Gold And Diamond Merchants is unique and beautiful. We found pretty floral pendants, key-shaped pendants, lion-shaped pendants and more here. You can also get something custom made from scratch. All you have to do is bring a picture or just tell them what you're looking for and they will make that for you using electroforming. We know what you're thinking. Don't worry. Each piece here is made with pure 22-carat gold, so you'll be investing in gold just the way you want it, but with lesser weight and lesser money.