Started by Gowry Reddy, a Chennai-based entrepreneur, Patterns seems to be creating quite a stir with its vibrant, handcrafted tie-and-dye fabrics. We first spotted them at an exhibit, selling the brightest dupattas and sarees and absolutely loved them. Soft, comfy and unique in their own way, these fabrics look stylish and can be used to design anything from a kurti or a crop top to anarkalis and blouses.
Shibori designs dominate their collection, and you can shop them in hues of indigo, bright yellow, pink, purple, green, red and more. Not just single-coloured patterns, this label also offers double-coloured shibori prints and triple-coloured prints featuring concentric circles, bold square patterns, string patterns and more.
Their Chanderi and Kota sarees are among their fast-moving products, and we love them for their light-weightedness and soft feel. Pair them up with contrasting, solid-coloured blouses and chunky jewellery for a contemporary touch. Patterns also offers beautiful Chanderi and Kota dupattas along with shibori tote bags for you to flaunt. Prices for bags start from about INR 500 and you can place orders for these online.