Ladies! You Can Now Bleed Easy With Sanitary Products From This Homegrown Startup

What Makes It Awesome

Plush is really changing the flow of period talk as it claims to be. Founded by two guys - Ketan Munoth and Prince Kapoor last month, this startup was born with the idea of offering a comfortable menstruating experience through cruelty-free products. Keen on having your back for the whole menstrual cycle, Plush offers curated boxes comprising sanitary pads (mix of 8 light flow and 6 heavy flow pads), panty liners and a cotton pouch for carrying pads around comfortably. Complete cycle requirement in a box! 

The top sheets of the pads are made with U.S. cotton, which is known to be the softest and a sustainably produced crop. These are already garnering positive responses and for good reason. The softness of the cotton helps make sure there are no rashes. What a relief! Plush's boxes currently come in two variants - the first one carrying 14 pads, 2 panty liners and a cotton bag. This is priced at INR 185. The other priced at INR 250 comes with the addition of 5 intimate wipes. 

Yes, Plush has its own range of intimate wipes made with bamboo and aloe vera priced at INR 120 (for 20 wipes.). You can even shop for liners individually (pack of 20 is priced at INR 95). Budget and comfy, all of these can be purchased online or at Amma Naana Supermarket in Teynampet. They will soon be launching in other stores across the city. 

Their packaging is quite cool and they even have a Plush period comfort hamper that comes with all their key products along with a water bottle, an eye mask, a PMS t-shirt, steel straws, hot chocolate sticks, a gel pack with cotton cover and a #BloodSisters Band. The only thing missing is a period mix. Priced at INR 2499, you can gift this to yourself or to a loved one. 

Pro-Tip

They should have subscription plans for their period boxes soon.