#FestiveEdit: Look Stunning In A Statement Kundan Set Designed By This Actress!

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Pure Allure makes life easier. Choose one of the statement kundan sets or gold-plated necklace designed by actress and designer, Mrudula Murali and then choose your attire accordingly. High-five to those who do exactly that!  

What Makes It Awesome

Period films bring with them a magnificent story, massive sets, flattering clothes, and drool-worthy jewellery. Be it Baahubali or Jodhaa Akbar. It is almost a dream to own at least one piece that Deepika Padukone wore in Bajirao Mastani or Padmaavat. Actress and jewellery designer, Mrudula Murali knows that feeling. In fact, that was one of the reasons that prompted her to start Pure Allure, a luxury jewellery brand. While not working on movies, Mrudula is busy in her design studio designing a magnificent royal kundan piece. As part of her label, find statement goldplated neckpieces, chokers, kundan sets, kemp sets, handpainted enamel earrings, supersized German silver jhumkas, zirconia jhumkas, polki stones with white rhodium finish and jewellery made with semi-precious stones. 

Other than designing jewellery by herself, Mrudula also works with kaarigars from Jaipur for the jewellery. She also has a set of designers who work on the designs. But what is special about Pure Allure? Well, Mrudula works with jadtar kundan for most of her pieces. They also have options in yellow, white and coloured kundan sets. Also, do check out their bridal collection that will only add charm on your big day. If you are looking for something special, they can customise the piece depending on your requirements. However, each piece is different and will take time to manufacture them depending on how intricate the designs are. 

The jewellery range begins from INR 1,000. 


Choose from their special line of jewellery that is perfect for the upcoming festivals. 


Entertainment and lifestyle journalist. An avid traveler. Movie enthusiast. Rahamaniac. Love all things cheese. Sucker for online shopping. Well, this completes me!