Pure Roots is all about handloom love! Started by Salma Irfana and Fathima Nafeela, this label offers you a curated collection of charming handloom sarees, you won't be able to resist. Timeless classics, dramatic hues, muted delicates - there's a saree for every personality you choose to exude. That's what makes dressing up fun, right?
Handloom cotton lovers, Pure Roots will make you very happy as it has some of the choicest handloom sarees on offer. Featuring a mix of Ikat borders, Ajrakh prints and Madhubani prints, these sarees look super comfy and seem perfect for the unpardoning Chennai humidity. They even have some lovely Kota block print sarees in hues of bright pink, red, grey, ivory and indigo with golden zari border and intricate Indian motifs. Prices for these start from about INR 1300.
Pastels seem to have really conquered the fashion scene and Pure Roots is no exception. Their chikankari sarees feature the prettiest pastels like powder blue, cotton candy pink and mint green with delicate work across the expanse of the saree, making them a true delight to wear. Prices for these start from about INR 2200. If you're looking for something more festive, you can go for their chanderi sarees. From timeless ivory coloured pieces to vibrant yellows with some geometric play, these look super light and come with beautiful prints that look nothing short of a painting.