Who says sarees are to be worn only for festive occasions? Seven Yards, an online label based out of Coimbatore, is giving plenty of elegant reasons as to why you can rock sarees for all sorts of casual outings. Founded by Kesica Jayapalan, a former tennis professional turned serial entrepreneur, Seven Yards is all about celebrating sarees in your own way and making them a part of your everyday wear.
Their white, checkered Chanderi saree is our favourite! If you're a fan of solid sarees, check out their Kota cotton sarees in hues of soft pinks and blues. They're also pretty light and easy to carry, making them perfect for humid weather. Jute and plain linen sarees are on offer too. Pair them up with a contrasting blouse and statement jewellery for an edgy look. Seven Yards also has a lot of beautifully bright Mangalgiri cotton sarees and tissue cotton sarees with golden zari checks if you want to stick to the classics.
You can never go wrong with florals and Seven Yards offers a whole bunch of them in printed linen, organza, crepe and chiffon. Their striped chiffon saree in earthy hues look elegant, while their satin sarees with tie and dye prints exude a rather contemporary vibe. Perfect for workwear and brunches too if you really switch up your draping style. The minimalistic detailing, subtle use of colours and reasonable pricing further make the brand an interesting choice when it comes to saree shopping. If you're looking to experiment or are simply looking for light and elegant sarees, this brand should be on your list.