Fall In Love With The Little Things Of Madras At This Store
The Phoenix Company, a fashion house, has some cutesy products that will leave you reminiscing about the city.
What Makes It Awesome
Chennai is not just a city, it is an emotion. That's exactly what you feel when you go through the products at The Phoenix Company. Founded in 1993 by CVK Maithreya, the store has plans for several activities like advertising, printing, publishing, arts, attire, music, media & accessories. Besides clothes, jewellery, and graphic tees, they also have quirky notebooks, button badges, mugs, coasters and table napkins, purses and storage kits, books, sketches, and paintings. Phew!
We love how small details like 'thayir sadam' (curd rice) and dosa have been incorporated into their tees and they are priced from INR 400. The illustrations are by their creative director Aditi Maithreya. If you like the tiny knick-knacks, browse through their cute button badges like Sa-Mo-Sa and The Beret Girl. Their 'With love from Namma Chennai...', is all heart as it has products with original illustrations inspired from the city, that we fondly call home. From old-time doors of houses to the traditional thoranams on entrances, vintage vessels to the ever-so-indispensable autorickshaw, the collection reminds you of Madras and everything that's native to it.
Come to their jewellery and each piece has been handmade by Upasika Maithreya. The beads, charms and other material are sourced from different places including Singapore. She also picks up interesting charms on her travels which you can purchase at the store. Some of them are handmade from clay and other materials with the foodie collection and some animal charms being our fave.
Do look out for their pop-ups.