Semi-precious jewellery is a relatively new term in a city like Chennai, where traditional jewellery has always held the top spot. But it has gradually made its way into Chennai women's wardrobes. Combining accessibility and affordability with luxury is not a simple task but with demi-fine jewellery, brands have been able to achieve it to a certain extent. One such brand is Fine Shine founded by celebrity jewellery stylist, Anil Kothari.
Started in 2015, their flagship store is located in the heart of Anna Nagar, spanning 750 sq.ft and comprising more than 10,000 designs under one roof. The range of jewelleries they offer is wide in terms of designs, price, and even occasion. Mixing both modern and traditional elements the designs strike a balance between elegance and sophistication. Apart from providing customization and personal styling, their major USP is rented bridal jewellery. With more and more brides wanting not to invest a big chunk of money on buying jewellery, they prefer to rent exquisite designs. And, with more than 10,000 designs, you are sure to find one, which is by the way curated to suit a variety of skin tones as well.
Speaking about their recent collections, the founder says, “The collection comprises of fusion Kundan sets and choker sets, mother of pearl jewellery, Japanese beats jewellery, solitaire stones jewellery, and pastel stones jewellery. Each piece of jewellery is unique and eye-catching, making it perfect for any occasion.” With one collection focusing on the intricacy of the kundan sets, the other being made entirely out of natural shells, and another with an experimental approach with Japanese beads there is something for everyone.
Working with experienced artisans, the products go through a rigorous routine to attain perfection in order to adorn you. With pieces of jewellery dedicated to specific events of a wedding like haldi, sangeet, mehendi, you can buy or rent the entire wedding wardrobe for you and your bridesmaids in one place.
