Whether you believe in opting for “clean” products, are an animal lover who insists there be no animal testing, or a vegan on the quest for a lipstick without lard, RawEarth is the place for you.
This homegrown brand is a venture that aims to provide skin-care, eye-care, hair-care and a few cosmetic products that are organic and handcrafted, cruelty-free, and also have vegan alternatives. Starting off with soaps and lip balms, the venture soon grew to much more. Sharmila and Sowmya, the women behind the brand, are responsible for everything – from sourcing to packaging.
At Raw Earth, vegans would undoubtedly find a reason to rejoice. The lipstick range is completely vegan and boasts of an impressive variety of colours from a vibrant red to a muted nude priced at INR 650. The kajal too is vegan, made as a tradition from castor oil, almond oil, and bhringraj fruit, but which entirely avoids the use of ghee. In most products, the brand stays away from honey, uses cedarwood as a replacement for musk, and soy wax instead of beeswax.
Customers may choose from an incredibly wide range of soaps priced from INR 120 to 250. Choose from face creams, body creams that comprise a luxurious mix of butters including avocado and mango, hair mask creams and face washes like flaxseed especially suitable for oily skin. Face and body scrubs come in some delectable combinations – nutmeg and basil, beetroot and strawberry, and even Brazilian orange clay.
The best part about buying RawEarth products? The personalised customer service with owners providing honest recommendations based on the customers’ needs.